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  • Posted on 15 May 2014

Where is SEO going? An essential guide to the future of natural search

Where is SEO going? An essential guide to the future of natural search

Search has always been a fast-paced industry, but SEO is now evolving more rapidly than ever; where it used to encompass a fairly narrow, reactive set of activities, natural search is now a crucial consideration in the planning of wider digital marketing strategies.

Whilst many of the fundamental principles of search remain unchanged – namely, relevancy and authority – there has been a huge shift in how we apply them to brand campaigns. In this whitepaper, we’ll be looking at what’s changed, why, and how we can adapt to the new search landscape.

Highlights include:

  1. The evolving language of search. It’s not about SEO any more

  1. How natural search is becoming more visual and what SEO techniques are driving innovation in this area

  1. The paradigm shift in how SEO performance is measured and reported

  1. The impact of Google’s Hummingbird algorithm on content strategy

  1. Personalisation and how data is crucial to success

 

Click the banner below to view or download this SEO whitepaper from NetBooster

Click to view and download our SEO whitepaper

By Gary Moyle, Head of SEO at NetBooster UK

Posted by Gary MOYLE (Head of SEO, UK)