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  • Posted on 21 April 2015

What Google’s Mobile Friendly Algorithm Means For Your Site

**Hot off the press**

Google have launched their mobile friendly algorithm today! As anticipated in our post last month ‘Are you ready for Google’s new mobile friendly Algorithm‘, the change will affect mobile searches in all languages worldwide and will significantly impact mobile visits to your website if it’s not optimised. Whilst it’s not quite the “mobilegeddon” that many are predicting, it is likely to have a significant impact!

If you see a mobile friendly message next to your result then you don’t have anything to worry about in the short term. The update works on a page-by-page basis and is effectively rolled out in real-time (i.e. as soon as you publish the required changes and the page is indexed by Google, you’ll see the mobile friendly label).

Mobile search results

Image caption: Mobile search results

In the long term, you should focus on improving the speed of your mobile website and making sure you deliver the right content on mobile devices: Google and other search engines are set to continue to focus on mobile as part of their ongoing algorithmic roadmap.

Now this focus on mobile is nothing new. Google has been encouraging publishers to focus on mobile experience for some time due to the huge growth of mobile devices. 2015 will be a landmark year in search as mobile traffic is likely to overtake that of desktop for the first time. Google are essentially marking this by making mobile experience a de facto ranking signal.

If you’re a publisher that also uses apps, then it’s also a good opportunity to take advantage of app indexing: in the future, Google will surface more content from indexed apps more prominently in its mobile search results.

You can easily find out if your website is providing a good user experience using Google’s Mobile-Friendly Test and Google also has a useful guide to mobile-friendly sites if you want to explore the subject further.

We recommend that you closely monitor your mobile organic traffic over the next few weeks and ensure that all of your important landing pages have the mobile friendly tag as soon as possible. We have been working closely with our clients to prepare for this update, as mobile SEO can be complex to understand and implement correctly. It should also be fully integrated into your wider digital strategy if you want to truly maximise the online opportunity.

If you’d like to discuss how to improve your mobile SEO strategy then please get in touch with NetBooster today.

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Posted by Gary MOYLE (Head of SEO, UK)