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  • Posted on 28 May 2014

We’ve tried… RTB Expands

The approach is attractive: combining the accuracy of targeting provided by RTB with the ultra-qualitative ‘first choice’ exposure provided by premium inventory.

In a nutshell, the RTB Expands campaigns are:    

  •     Visible (premium inventory first!)
  •     High impact and better memorised (thanks to expand formats)
  •     ROI performant (just like you are used to from RTB campaigns).

Performance is high as expected, click rates are very high, bringing CPCs down below 0.4€. The Frontier between performance and branding has never been so thin…

Posted by Hélène Yeung (Project Manager)