- Posted on 28 May 2014
We’ve tried… RTB Expands
The approach is attractive: combining the accuracy of targeting provided by RTB with the ultra-qualitative ‘first choice’ exposure provided by premium inventory.
In a nutshell, the RTB Expands campaigns are:
- Visible (premium inventory first!)
- High impact and better memorised (thanks to expand formats)
- ROI performant (just like you are used to from RTB campaigns).
Performance is high as expected, click rates are very high, bringing CPCs down below 0.4€. The Frontier between performance and branding has never been so thin…