- Posted on 27 June 2014
The World Cup scores on a pizza!
Externals flows/ channels can be TV streaming flows, in order to synchronise TV spots with web and mobile campaigns, weather feeds, to adapt the ad message to the current weather, or newsfeeds, to bounce on hot news-topics…. This time, we used the live scores of the world cup matches to give momentum to the Dominos Pizza campaigns.
The banners are customised in real time, displaying the score of a running match or announcing the date of the next game.
The goal was to trigger the interest of the user and strengthen his engagement with ludic information but also to build on the evergreen connexion between football and pizza.