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  • Posted on 15 October 2013

Social Media Industry Update for September 2013

YouTube comments now highly integrated with Google+ discussions

A very interesting development was announced in the end of September, concerning the new era of comments on YouTube.

Through the official YouTube blog it has been revealed that from now on users will see the new YouTube comments powered by Google+ on the channels discussion tabs.

YouTube want to give more value to conversations that matter the most both for video content creators and users. And as they explain, ‘recent does not necessarily mean relevant’. So, in the following weeks comments from users that are valued more will rise up. Moreover, some new tools have already been introduced that give the ability to video creators to moderate users and conversations according to their personal preferences. For example, now creators can ban commenters who consistently leave negative or maybe insultive remarks as well as filter out comments that contain certain trigger words.



On more detail YouTube’s relevant post mentions:

  • Commenters who matter move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles.
  • Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone on YouTube and Google+, only people in your Circles or just your best friend. Like Gmail, replies are threaded so you can easily follow conversations.
  • Better ways to moderate comments: You have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans. These can help you spend less time moderating, and more time sharing videos and connecting with your fans.

So the effects are significant in many ways. Now commenters will not be able to leave anonymous remarks any longer, since they have to be signed in to Google+ in order to make comments. This provides a good level of protection against insulting comments and ‘troll’ comments. Moreover, it’s a great opportunity for the creators to develop relationships, invest on their YouTube communities and give weight to their top quality contributors. Finally it gives another important incentive for brands to establish and grow their Google+ presence since its connection with YouTube, the second largest search engine in the world, becomes more and more integrated.

Google Introduces Hashtags In Search Queries

Google continues to introduce new features that can make search even more interesting. We know that Google+ is supporting hashtags from May and recently it was announced that Google Search will now allow you to search for Google+ posts by using these hashtags.

Although this new search feature is live for English language users in the U.S. and Canada on google.com and google.ca for the time being, it is pretty clear that other countries will follow as well.


Googler Zaheed Sabur explained some of the features of this development on a Google+ post in the end of September. As he said:

  • When you search on Google for a hashtag, say [#AmericasCup] or [#WaterfallWednesday], a set of relevant Google+ posts may appear to the right of regular results.
  • You’ll only be able to see posts that have been shared publicly or shared with you.
  • If you click on any of these posts you’ll go to Google+, where you’ll see the full set of relevant posts.
  • You’ll also see links to search for these hashtags on other social sites.

Content marketers now have a strong incentive to use hashtags in their Google+ posts. We should not forget that occupying strategic real estate on the search results pages is an important goal for every brand, so appearing on the top-right corner of Google’s SERPs is certainly significant and having a link to there could drive serious traffic from popular hashtags. 

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