Regional Online-Marketing

Local advertising on the World Wide Web

The World Wide Web is experiencing a shift towards a stronger use of local information. Users are increasingly searching for local offers online. The immediate surroundings of Internet users more and more become a center of online activities, particularly due to rapidly growing mobile Internet services. Social networks, navigation as well as location-based services play an important role, but online offers of regional businesses are seeing an increase in traffic as well. Cities, regions, small and medium sized businesses, clubs and associations, as well as local media outlets, discover the benefits of having an attractive internet presence with direct relevance for local users. 

Rising demand for Internet services with location specific benefits and a growing number of websites and applications focusing on and identifying users from a particular region have lead to an increased competition in the location-based segment. Regional Online-Marketing can provide location optimized web presence and help to target local customers.