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Cohort Analysis: Its Full Potential

Cohort Analysis: Its Full Potential

The Cohort Analysis report in Google Analytics, has been out for a year now, so it’s about time to see the full potential of this report!What is a cohort?A cohort, is a group of users that share a particular characteristic during a certain time span. At first glance a cohort looks pretty much like a segment. The biggest difference being, the time dimension of the cohort. Although a segment and a cohort seem to have similar functions, the best (...) See more

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