- Posted on 22 June 2015
NetBooster partners with Euromaster to develop its European digital performance strategy
NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, today announces a new partnership with Euromaster (known as ATS Euromaster in the UK), part of Michelin Group.
NetBooster has been selected to assist Euromaster in the development and implementation of its international digital performance strategy across Europe, using SEO, PPC, Display Advertisement, Social Media, RTB and CRM.
NetBooster supports companies on their digital strategy to move digital advertising to the next level by using cross-channel and consumer-centric strategies. Thanks to its 3D methodology approach, an exclusive user centric approach of the digital marketing strategy that maximises the interaction between channels, NetBooster is the only agency in Europe able to take up the digital challenges that international clients such as Euromaster face.
Operating in 17 countries, employing 10,600 employees, with revenue of €1,832m in 2014, Euromaster is one of the largest tyre retailers and vehicle related service provider in Europe.
According to Ulrike Ristau-Hutter, Chief Digital Officer at Euromaster Group, “One of our main challenges at Euromaster is to generate traffic towards our points of sales and websites. NetBooster is a trusted partner we have chosen to implement our digital transformation and especially our online business approach – and thus a key pillar of our digital strategy. Their performant cross channel solutions, their experience within the automotive industry and their international coverage through their cohesive agency network, were the deciding factors in our decision.”
Tim Ringel, CEO of NetBooster commented: “We are proud that Euromaster picked NetBooster to support their growth strategy and transformation through digital on a European level. We believe NetBooster is a perfect fit to Euromaster’s needs, combining the different digital channels based on an owned Data/CRM platform. Transparent and international digital strategies, planned and executed by an independent agency network like NetBooster is the future for blue chip clients across Europe and beyond.”
About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.
About Euromaster Group I www.euromastergroup.com
EUROMASTER, a wholly owned subsidiary of the Michelin group, offers solutions for vehicle maintenance (routine maintenance such as servicing, brakes, air-conditioning…) and tyre maintenance to individual and professional customers.
- 2458 point of sales, integrated and franchises.
- 10,600 employees
- €1,800 billion turnover in 2014
- 8 million tyres sold yearly
- 2503 mobile workshops across 17 countries
- Assistance in Euromaster service centres or on-site at the customer
Alexia Cassini (Group Communication Manager)
Tel. 00 33 (0)1 40 40 27 00
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66