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  • Posted on 11 September 2015

NetBooster Group acquires Dutch digital marketing agency Internet Advantage

NetBooster Group acquires Dutch digital marketing agency Internet Advantage

NetBooster Group is extending its international footprint with the acquisition of the Dutch Digital Marketing Agency Internet Advantage to extend its worldwide coverage.

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, announces the acquisition, subject to the realisation of customary conditions precedent, of the digital marketing agency Internet Advantage based in Utrecht, Netherlands. The newly acquired agency will operate under the NetBooster Group’s popular German brand metapeople and will be fully integrated into the global NetBooster Group service offering.

The acquisition will further enhance NetBooster’s global reach by adding the important Dutch market to the Networks country portfolio. The DNA of Internet Advantage will stay intact as all employees, clients and service offerings will be transitioned into the rebranded company metapeople Netherlands. The original General Manager and founder Lennert de Rijk and his new colleague Joost Geerts will manage the integration and expansion of metapeople Netherlands.

Both Internet Advantage and NetBooster/metapeople are focusing on performance driven digital strategies. The acquisition is a perfect fit for both organizations to grow the businesses. Clients of Internet Advantage will benefit from metapeople’s extensive expertise in performance-driven marketing, as well as the international data and analytics footprint.

With a strong focus on innovation, Internet Advantage is a leading search and performance marketing agency in the Netherlands. The agency was voted best Search Marketing Agency in The Netherlands in 2013, and is working with a multi-lingual in-house team in the Dutch, Belgian and German markets.

Lennert de Rijk, Managing Director of Internet Advantage, comments “Performance Marketing is moving into a new phase as it goes international and becomes fully transparent. We, at Internet Advantage, want to be part of this evolution and use our entrepreneurial ambition to change the industry. In conversations with NetBooster/metapeople, it quickly became clear that our ambitions align perfectly, when it comes to providing the best digital strategy to our clients. Joining forces ensures that we can expand together and strengthen our respective positions in this agile and innovative sector. Our clients and our employees will benefit from the fact that NetBooster/metapeople is the biggest independent international performance agency, with strong offerings in Data & Analytics.”

Tim Ringel, CEO of NetBooster Group, adds: “We are very excited to have found such a complementary and ambitious boutique agency in the Dutch market. Internet Advantage’s management, employees, clients and services fit perfectly into our vision of growing in size and knowhow with entrepreneurially managed companies and create the biggest independent worldwide digital network agency. Our top clients are keen to expand into more regions with NetBooster/metapeople and we are answering that demand by cherry-picking the best local players with highly involved entrepreneurs and integrate them onto our unique international platform. The acquisition of Internet Advantage is the first step in our strategy to triple our size by 2018, creating a global agency thanks to buy & build and organic growth.”

About NetBooster Group www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.


Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00

Press Contact
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66

Posted by NetBooster (Group)