- Posted on 26 June 2014
NetBooster Denmark win The Danish Direct Marketing Award
NetBooster, alongside Danske Spil, Relationshuset Gekko, and Increase, have won The Danish Direct Marketing Award for best use of ‘Unaddressed Direct Mail’
NetBooster Denmark and its above-mentioned partners have won the award for the campaign ‘Casino – Klovn The Movie’.
The aim of the Danske Spil Casino’ campaign ‘was to recruit players utilizing the new ‘Klovn, The Movie’ slot machine as the featured element. Mass communication along with the broad unaddressed campaign should create a positive effect for the brand awareness of Danske Spil Casino.
- The landing page response goal is to exceed 10.93%; the response will be measured by the number of recipients who insert the lucky number
- The goal is to increase the number of new players to danskespil.dk and for to exceed the number of people who collect the 50 kr. bonus and use it on danskespil.dk, the success will be measured against a previous campaign that had similar attributes.
After 45 days, the overall results showed a ROI of 2 and an average of 11.79%, successfully exceeding that of previous campaigns as well as an index of 210 for acquiring new players.
The jury of The Danish Direct Marketing Award said, “Klovn’ is a classic unaddressed campaign in the best sense of the word, which creates involvement and a relationship with new casino players. The crazy ‘Klovn’ universe hits the target group early on and activates some potential energy. The campaign distinguishes itself by focusing on the product rather than the chance of a prize. Creative work in multiple variations allowed testing to be done at a large scale and builds on the knowledge acquired. The result is winner worthy. To be able to engage 11% of receivers in one delivery, competing with everything else in the inbox, is to that extent a success.”