Group CEO NetBooster

Group CEO NetBooster

Paris April 7, 2011.

In a context of accelerating the development of NetBooster Group, members of the board of directors decided to entrust the management of the company to Raphael Zier.

Came in 2010 with capital of NetBooster, Raphael Zier is the 1 st shareholder, director and development director . Today named CEO (Chief Executive), its mission is to accelerate the development of the group in France and abroad.
All communication media and digital marketing are changing, rapidly going towards a real-time availability of advertising space and an adaptation of personalized messages to each individual. This revolution has disrupted the apprehension of these materials by agencies. NetBooster already anticipated these changes by investing heavily in R & D and making his head an expert on marketing technologies of the future to guarantee its customers the best performance for their investments.

Raphael Zier brings 18 years of experience in digital communication, knowledge of business and industry and its managerial culture. Pascal Chevalier, Chairman of the Board of Directors supports the proposed acquisitions and their financing and the development areas Asia and Brazil. Nils Carlsson, recently appointed COO (COO), working to build all the synergies of the group, ensuring further improve the quality of service offered to customers and company profitability.

Become a leader in the coming months

"We are the beginnings of a revolution in digital marketing including the development of technologies Ad Exchange and awareness of the weight of Facebook. In this context, we want to leverage the global presence NetBooster in over 10 countries, and offers its innovative technology, culture ROI and expertise of its 450 employees to become in the coming months the European leader in these innovative businesses. I am very happy to wear the ambitions of a dynamic group that NetBooster, " Zier says Raphael.

A pioneer in digital communications

Raphael Zier began his career in 1993 as manager of new media within the advertising agency Audour Soum Larue SMS. The entrepreneurial spirit encouraged him to start his own company, 68 th parallel, an online advertising agency. Then he created the agency that North Pole is rapidly becoming one of the largest customers of Google in France Agency. In 2006, he decided to sell the North Pole to Publicis, No. 1 French communication and No. 2 worldwide. Raphael Zier takes this occasion, the direction of Publicis Groupe Media Digital in France and then the general direction of Publicis Global Search, and coordinating one of the most dynamic group with hundreds of experts worldwide. In 2009, Raphael Zier leaves Publicis Groupe to rededicate themselves to their own projects and investing in dynamic business sector "digital" as pureagency.com, mobile marketing agency and Easy Travel, editorial travel portal.