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  • Posted on 26 September 2014

Google Announce New Panda (4.1) Update

Google’s Pierre Far announced yesterday that they had started a ‘slow rollout’ of their latest Panda (4.1) update. This is expected to affect around 3-5% of search queries for those countries involved in the initial rollout (including the United States and UK) and comes 4 months after the last update back in May.

What do you need to know?

Google’s Panda algorithm looks at the quality of your online content. It was originally launched back in February 2011 and heralded a new ‘crack down’ on poor quality content, content farms and sites with high ad-to-content ratios.  Since then the algorithm has gone through several iterations and according to Matt Cutt’s was part of a rolling monthly update. Recently however, we have seen each update announced formally by Google engineers.

Despite Google’s advancements in content processing, the algorithm has caused a lot of collateral damage and negatively affected many legitimate websites. It’s this impact that has led to a lot of angry feedback from webmasters.

 Panda update from Pierre Far

 

According to Pierre Far, Google has taken this on board and managed to “discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small and medium-sized sites ranking higher, which is nice.”

How does this affect you?

This update does sound like more of a correction to the core Panda algorithm rather than an enhancement. As a result it shouldn’t have a noticeable impact on larger brands or those already publishing unique and valuable content.

It does mean that smaller publishers may see themselves ranking better in organic search results in future and those that have been affected in the past, see a recovery in organic performance.

We have yet to see any impact in organic performance for our UK clients and as a large part of our service is focused on the generation of high quality content, we don’t anticipate any major issues. We will however, be monitoring analytics data and organic traffic levels for our clients over the coming weeks to assess the impact.

If you have any questions about this or would like to know more about this latest Panda update please contact NetBooster on +44 (0)207 802 9500.

Posted by Gary MOYLE (Head of SEO, UK)