- Posted on 5 July 2016
NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards
“Fighting back at the OTA’s”, NetBooster for AccorHotels.
NetBooster, a leading independent European agency in digital performance marketing, won the Best Paid Search/Media Campaign award at the EPMA – European Performance Marketing Award – thanks to its collaboration with AccorHotels Fighting back at the OTA’s campaign.
For the first time, the Performance Marketing Awards went beyond the borders of the UK, shining a light on the European market and handing the companies the opportunity to compete against their European peers.
With over 3,700 hotels worldwide, 16 Brands operating in 92 countries, AccorHotels is one of the largest hotel groups globally. With rising competition and constant changes to user behavior, ensuring levels of profitability are maintained and keeping a dynamic approach has proved to be a hard objective to meet.
NetBooster have developed an innovative strategy by moving beyond a traditional search approach to a truly consumer-centric strategy, taking both hotel availability and user intent, over price range, into their ad copy/bids optimisation approach. By steering the investment in the right directions, NetBooster managed to minimise the impact of mobile traffic and longer user journeys on conversion rates and thereby increase overall ROI.
NetBooster CEO, Tim Ringel, commented: “We are delighted to win the first edition of the European Performance Marketing awards. This is the second time in 2016 that our collaboration with AccorHotels is rewarded at such a high level which confirms not only the extraordinary quality of our work and expertise in running global digital campaigns but that innovation and a user-centric strategy are once again paramount for a global brand operating in one of the most competitive industries.”
Fabien Dini, E-commerce Manager at AccorHotels commented: “Travel is one of the most competitive industries when it comes to Paid Search. Receiving this award shows AccorHotels’ expertise in Web Distribution/Digital Marketing and demonstrates its ability to not only compete among pure players but also achieve outstanding results in this ever-changing environment. Hats off to NetBooster for their excellent work. They’re showing once again that they are truly PPC experts.”
About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.
Alexia Cassini (Group Communication Manager)
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Caroline Carmagnol / Wendy Rigal
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