- Posted on 29 January 2016
Dubaï Parks & Resorts choose NetBooster
NetBooster,(FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its new partnership with Dubai Parks and Resorts, the Middle East’s largest integrated theme park destination, following the success of a rigorous selection process amongst international marketing agencies.
NetBooster will manage all domestic and international digital performance media campaigns for all of the individual parks and experiences within Dubai Parks and Resorts comprising: motiongate™ Dubai, Bollywood Parks™ Dubai, LEGOLAND® Dubai; LEGOLAND® Water Park; Riverland™ Dubai and Lapita™ Hotel.
Jan Klawer, Managing Director of NetBooster MENA, commented: “NetBooster is very excited about this win, Dubai Parks and Resorts is one of the most amazing developments to be launched in the UAE and the wider region for tourism. The account strengthens NetBooster’s portfolio of travel and tourism related clients in Dubai. It feels like a natural fit with our existing airline and hotel clients, adding a very strong and compelling destination client. For our team, working on such an account is very inspiring and a great extension of the other digital campaigns in travel they already run.”
Vinit Shah, Chief Destination Management Officer at Dubai Parks and Resorts, said, “We want to ensure that every visitor to Dubai Parks and Resorts is able to ‘Experience Amazing’, from the unique rides and attractions we offer to the extraordinary culinary concepts and retail offerings. Our partnership with NetBooster will ensure that all of these aspects are showcased to our audiences around the world before they arrive at Dubai Parks and Resorts.”
2015 has been a significant year of growth for NetBooster’s Dubai office, already managing one of the world’s largest paid search accounts with Emirates Airlines besides Accor Hotels and Hyatt Hotels, making NetBooster a natural agency of choice for other Travel & Hospitality brands. Other clients include recent wins of Estée Lauder Group accounts, Landmark Hospitality Group, flydubai and Sun & Sand Sports as well as other local and international wins, managing key performance channels across Paid Search, Paid Social, RTB / Display Media, Remarketing and Data & Analytics.
Dubai Parks and Resorts will feature motiongate™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks™ Dubai, the first ever theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita™ Hotel, a Polynesian-themed resort catering to families.
Set to open in October this year, the large-scale AED 10.5 billion theme park destination is spread across 25 million square feet located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai. 6.7 million ticketed visits are projected in 2017, the first full year of operation.
About Dubai Parks and Resorts
Dubai Parks and Resorts PJSC (DFM: DUBAIPARKS), will become the Middle East’s largest multi-themed leisure and entertainment destination comprising three separate theme parks: motiongate™ Dubai, a Hollywood movie inspired theme park concept; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Bollywood movie experience. In addition LEGOLAND® Water Park, the region’s first water park catering to families with children 2-12 will also open on the site.
The destination will also host the Lapita™ Hotel, a Polynesian-themed hotel which will be managed by the Marriott Group, and Riverland™ Dubai, a centrally located district of 220,000 square feet of leasable retail, dining and entertainment space connecting the three theme parks, water park and hotel.
Set to open in October 2016, the large-scale AED 10.5 billion project is spread across 25 million square feet of land strategically located on Sheikh Zayed Road close to the Palm Jebel Ali between Dubai and Abu Dhabi. 6.7 million ticketed visits are expected in 2017, the first full year of operation. For more information go to: www.dubaiparksandresorts.com
For further information please contact:
About NetBooster Group | www.netbooster.com
NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.
Information | For more information please contact:
Jan Klawer (Managing Director)