Home | Data at the Core of Digital Excellence event details

Data at the Core of Digital Excellence event details

Data at the core of digital excellence


Speakers & keynotes: 

Lennert de RijkKate AdamsKristoffer Ewald

An introduction to Data at the Core of Digital

The afternoon will be opened by our metapeople Benelux Managing Director Lennert de Rijk with an introduction to our theme and focus of the day

Marketing in the age of assistance

Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. During this talk Kate Adams (Head of Media & Measurement Google) will cover the trends, technologies and opportunities for advertisers in this new world.

Data at the core of Digital: delivering the vision in practice

As the moderator of the day
Kristoffer Ewald (Group CIO NetBooster & strategist) will make sure that after keynotes and drinks you will be going home inspired and provided with many actionable insights.

Matthew PhelanEmmanuel ArendarczykJulius Ewig

Why connecting the physical and digital world is not an option

Matthew Phelan (CEO 4Ps Marketing UK, Part of NetBooster Group) will discuss why boardrooms need to prioritize merging the physical and digital world now or their companies will struggle to exist in 5 years time.

Programmatic Display as the crucial element for launch TUI

Emmanuel Arendarczyk (Managing Director NetBooster France) will share how NetBooster launched TUI as the umbrella brand for the French market by retargeting existing sub-brands, CRM onboarding strategies and the creation of various message scenarios per audience segment.

Making ROPO work
How to increase store visits through smart online marketing

Offline retail is facing a decreasing frequency of visitors. Julius Ewig (Managing Director metapeople Germany) will share how metapeople partnered up with Deichmann, to analyze and act upon the effects that smart online activities could have on store visits of traditional brick-and-mortar stores to oppose this trend.


Program:

Event Agenda


Event location: 
Our new office at Arthur van Schendelstraat 500 (2nd floor)
3511 MH Utrecht
T: +31 30 7370481

Public Transport
Our office is most conveniently reachable by public transport.
From Utrecht Central Station it is a 15 minute walk, or only a few minutes by bus (bus line 8, 41, 47 or 208, stop ‘Vaartsche Rijn‘. From there it is a 2 minute walk to our office). It is also possible to take the train to Utrecht ‘Vaartsche Rijn’, from were it is a very short walk as well.

Car
The Arthur van Schendelstraat is based in the city centre of Utrecht. Public parking spots in front of the office are available, however limited. Please note that you have to pay in advance at one of the machines or through a parking app like Parkmobile.