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  • Posted on 22 July 2014

CRM Marketing is Everywhere and Everything…

This article serves to state that CRM is everything!

What brand does not set themselves the main goal of creating and strengthening relationships with their customers? The answer is simple. No one. The understanding of how important it is to not only push quick sales through to customers, but to also build a genuine, loyal and continuing relationship with them, has reached the majority of modern brands today.

CRM means Customer Relationship Management working with strategy, analysis, creativity and the backbone: technology. Customers engage with a brand through carefully planned communication – not quick one-liners – the primary goals include capturing the customer’s attention, maintaining their interest, and making them feel safe with the brand. When loyalty is created through personalized dialogue, customers automatically seek help, and guidance from the brand; this securely established relationship is what drives more sales.

CRM drives actions through engaging communication and relationship-building marketing. Everything is collected in one place, allowing for analysis of all relevant data accumulated to enhance future strategic planning.

CRM has become one of the most efficient marketing approaches in 2014; all brands are heading in that direction.

Posted by Penille Juel Yngvesson (Account Manager)