Home | News | Performance Night by metapeople – Part of NetBooster Group – Registrations open today !

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  • Posted on 1 August 2017

Performance Night by metapeople – Part of NetBooster Group – Registrations open today !

Here at metapeople – part of the NetBooster Group, we’re hosting our famous international Performance Night networking event on September 12th 2017 in Cologne’s Wolkenburg. 

For the 13th consecutive year, we’re organizing an exciting evening with exceptional networking opportunities. National and international marketing managers will meet at the Wolkenburg, a popular location in Cologne, the night before the opening of the biggest digital fair in Europe – dmexco.

 

Managing directors, SEO professionals, account managers, start-up founders and other digital enthusiasts come to Performance Night to discuss business matters, exchange experience and create new contacts. This event offers great live-music, food, beverages and plenty of entertainment.

 

“First come, first served is our principle when it comes to registrations”, says Julius Ewig, Managing Director of metapeople Germany. Due to limited capacity, a maximum of three people per company can register for Performance Night. For those who want more entries, Julius has this advice: “Attendees to ‘Digital Day’, a high-level conference taking place on the same day, will get a Performance Night ticket included. A chance not to be missed!”

 

Performance Night Information

Registrations for Performance Night are now open and can be found here*: www.performance-night.com

*Due to limited capacity, only three people per company can register to attend.

One way to secure additional tickets is to become a sponsor of the 13th edition of the “Performance Night by metapeople”. Sponsors can secure up to 20 tickets for the event. All sponsorship packages available can be found here:  Overview of all sponsorship possibilities

 

Digital Day Information

You can also find more information about Digital Day here: http://digitalday.metapeople.com/

We look forward to seeing you there!

 

About NetBooster Group I www.netbooster.com

NetBooster Group is a leading independent international digital performance marketing agency. The agency covers the entire online marketing value chain through its global network, including Search Engine Optimization (SEO) and Marketing (PPC), programmatic display, affiliation, media, social media, creative design, CRM and Data and Analytics (DnA).  Moreover, the Group is one of the most important GA 360 resellers and Google DoubleClick Marketing partners in Europe. Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus, they can realise best quality for their customers in all major European markets.

 

Press Contact 

metapeople GmbH

conosco Agentur für PR und

 

Kommunikation

Maria Uebbing

Birte Oppitz

Philosophenweg 21

Klosterstraße 62

47051 Duisburg  

40211 Düsseldorf

Tel.: +49 203 41050-157

Tel.: +49 211 160 25-20

Fax: +49 203 41050-281

Fax: +49 211 160 25-70

E-Mail: maria.uebbing@metapeople.com

E-Mail: oppitz@conosco.de

Posted by NetBooster (Group)

Home | News | NetBooster Group publishes its results for H1 2017: Gross margin up

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Financial Results

  • Posted on 26 July 2017

NetBooster Group publishes its results for H1 2017: Gross margin up

Second half of the year focused on integrating Artefact

NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in performance-driven digital marketing, has released its figures for the first half of 2017.

Gross margin was up 12.7% to €21.3M in the first half of 2017. The growth was driven principally by the full year integration of 4Ps Marketing Ltd, which was acquired in September 2016.

On a like for like basis, the gross margin was slightly up despite the significant management involvement across the board on the evaluation of potential synergies and the completion of the tie-up with Artefact.

This tie-up was announced in June 2017 and is still subject to shareholder approval at the General Assembly Meeting on the 27th of July, 2017. It represents an opportunity to be the first agency in the digital strategy consulting space based around Data and Artificial Intelligence. In 2016 Artefact generated €5M of revenue – growth of 200% versus 2015, with a further doubling of revenue expected in 2017.

Growth slowed in the main countries where the Group is present (France, Germany and the United Kingdom), as significant resources were dedicated to completing the Artefact transaction, defining the new product offering and assessing the synergies that will be generated going forward. Despite this, the client portfolio was augmented, with several new key clients secured. The effect thereof is expected to be seen in the coming months.

Business-wise, the half-year results were buoyed by new client wins in the Netherlands and Dubai.

In Northern Europe, extensive restructuring was undertaken in order to reinvigorate the business and produce a sustainable long-term performance. The Swedish office was closed, with business redeployed to the Danish office, which has already borne fruit with the first half-year results showing growth.

 

Second half of the year focused on integrating Artefact

The second half of the year will be more dynamic, with the seasonal characteristics of the business continuing to favour that half of the year.

In addition to this positive factor, the next few months will see the implementation of the tie-up with Artefact(1).

The deal will add new capabilities to the Group and allow it to deliver across all advertising channels. This new product offering brings together consultancy, data and delivery. It will be unique in the marketplace, giving us a decisive competitive advantage in a market environment characterized by advertisers increasingly re-allocating resources to digital campaigns.

The objective is to roll out the new product offering from 2018 onwards across the whole group, with a view to vastly increasing the Group’s growth potential and improve profitability.

NetBooster’s CEO François de La Villardière commented that “this transitional year will be an opportunity for us to totally overhaul the business relationship that we are seeking to establish with advertisers. Technological advances in Artificial Intelligence and Data mean that together we can define new marketing objectives and deploy appropriate advertising strategies. This is the main benefit of the tie-up with Artefact, meaning that we can establish the vision and deliver it through an integrated product offering”.

 (1) Subject to shareholder approval at the General Meeting of the 27th July 2017

 

DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 
Information | For more information please contact:

Financial Communication                                         

Vincent Added                                                              

NetBooster S.A.                                                           

Tel. 01 40 40 27 00                                                      

standard@netbooster.com                                           

 

Press Contact

ALIZE RP

Caroline Carmagnol / Wendy Rigal

Tel. 00 33 (0)1 44 54 36 62

netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | NetBooster Group and Artefact announce their plan to join forces

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News

  • Posted on 12 June 2017

NetBooster Group and Artefact announce their plan to join forces

NetBooster Group and Artefact announce their plan to join forces and form the first global digital marketing agency focused on providing strategic digital marketing consultancy based around Data and Artificial Intelligence

The new global product offering will encompass consulting, creative design, data and analytics, campaign delivery and Artificial Intelligence (“AI”).

NetBooster Group (FR0000079683 – ALNBT –PEA-PME eligible), the leading independent international digital agency, with 80% of its turnover coming from abroad, and Artefact, an innovative data consulting agency focused on consulting, technology and ad creation, announce their plans to form a new player in the digital marketing agency space.

Artificial Intelligence (AI) will be placed at the heart of the digital marketing strategies that the NetBooster Group and Artefact will develop for their clients going forward. It will be used to automate the creation of campaigns from strategy development through customer journey and from Ad creation through campaign delivery and performance measurement. The global market for Artificial Intelligence is expected to reach 11.1 billion dollars by 2024, and is expected to transform the digital marketing space rapidly.*

François de la Villardière, Chairman of the Board and CEO at NetBooster Group commented: “We are very pleased that the founders of Artefact have chosen NetBooster as the partner to continue their entrepreneurial adventure with. We all believe that Artificial Intelligence will increase the efficiency of our businesses and allow for advertisers to better define their digital marketing strategies. Our newly-formed group, which will have nearly 1,000 employees across the globe, is a fantastic example of technology integration in the advertising trade.”

Artefact’s co-founders: Guillaume de Roquemaurel, Vincent Luciani and Philippe Rolet, CEO and Managing Directors, respectively, commented: “We are very happy to join forces with the NetBooster Group. Since 2014, Artefact has been building the foundations for the agency of the future through data, AI and consulting. The addition of marketing delivery capabilities and NetBooster’s international presence will accelerate our vision of consolidation within the industry. Our goal is to add value to advertisers by reinventing the role of the marketing agency with new tools that enable productivity gains and the creation of entirely new business models.”.

Founded three years ago, Artefact has around 100 employees and works with major clients such as Danone, Orange, Samsung and Engie. The Company produced a turnover of €5m in 2016 (200% up on their 2015 numbers) and foresees growth of around 100% in 2017, with profitability in line with the NetBooster Group. Artefact will bring to the newly formed Group its experience in Data consulting, Artificial Intelligence and Data analysis. The commercial and technological competencies offered by Artefact should yield a significant competitive advantage for all the channels (Search, CRM, display, programmatic, etc.) where NetBooster is active and in all thirteen countries where it is present.

NetBooster and Artefact have already been testing the complementarity of their product offering for mutual clients such as AccorHotels and Groupe SEB, which like all our clients, will benefit from the strong synergies between the two companies. As a result of this deal, the new Group foresees significant synergies, with a new data offering being afforded to existing NetBooster clients, an ability for Artefact to execute digital marketing campaigns for their clients, and for the new combined business to attract new clients as a result of the new global product offering of the group.

The new agency will initially work to implement its full service business offering, providing customers with a seamless journey from marketing strategy development to campaign delivery on the back of rigorous data analysis and engineering.

This transaction is a major step in delivering the strategy announced by the new management team that was made public at the analyst presentation on the 27th of April, with the goal, ultimately, to invent the marketing agency of the future.

Terms of the Transaction

The transaction, handled by Cambron Parnters for Artefact, will be structured as a share swap with NetBooster increasing its share capital by 6.9m shares against a contribution in kind of all the outstanding shares of Artefact, leading to a dilution of 26.4% for existing NetBooster shareholders. The new shares will consist of both ordinary shares and preference shares (ADP1 and ADP2 Preference Shares).

The ADP1 preference shares are subject to the achievement of certain objectives for FY2017 EBITDA for Artefact, with the maximum dilution then rising to 28.4%. The ADP 2 preference shares are subject to performance conditions.   

Once the transaction is consummated, Artefact’s founders will become one of the main shareholders of NetBooster Group and will be called upon to take on important management roles in the combined new business:

  • Guillaume de Roquemaurel, President and Co-Founder of Artefact will become COO and be in charge of deploying Artefact’s data offering across the whole of the group
  • Vincent Luciani, Managing Director and co-founder of Artefact, will become Managing Director of France
  • Philippe Rolet, Managing Director and co-founder of Artefact, will take on the role of Group CTO and will be in charge of the technical development teams

François de la Villardière will continue to exercise his current functions within the NetBooster Group, whilst the former MD of France, Emmanuel Arendarczyk, will take on the role of Group SVP Global Clients.

The proposed transaction has been approved by the Board of Directors of NetBooster and Artefact and will be submitted to NetBooster’s shareholders for approval at an Extraordinary Shareholders’ meeting to be held on July 27, 2017 at 11:00 am.

 


 

*Source: Tractica analysis office for UsineDigitale.fr

About NetBooster Group 

NetBooster Group is a leading independent international digital performance marketing agency. The agency covers the entire online marketing value chain through its global network, including Search Engine Optimization (SEO) and Marketing (PPC), programmatic display, affiliation, media, social media, creative design, CRM and Data and Analytics (DnA).  Moreover, the Group is one of the most important GA 360 resellers and Google DoubleClick Marketing partners in Europe. Shares in NetBooster are traded on the NYSE Alternext Paris.

About Artefact

Artefact is the first agency natively designed for the AI era. The company has now more than 100 employees and is built around a brand new combination of consultants, data scientists, engineers and creatives. Its clients include more than 50 key accounts as Orange, Samsung, ENGIE, Carrefour, Danone, AccorHotels, Sephora, Air France, Pernod Ricard, Maisons du Monde, Chanel etc. The quality of its clients (large groups in Bank/Insurance, Retail, Travel, High Tech etc.) and the rapidity of its development make it a major French player in data marketing. Founded by 3 graduates from Polytechnique (Guillaume de Roquemaurel, Vincent Luciani and Philippe Rolet), Artefact has experienced an important growth rate, with a tripling of its turnover in 2016.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
FINANCIAL – ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

B2B – IDENIUM PREMIUM AGENCY
Caroline Saslawsky / Morgane Le Rol
Tel. 00 33 (0) 156 211 990
caroline@idenium.com  / morgane@idenium.com

 

DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

Posted by NetBooster (Group)

Home | News | Annual General Meeting 2017 – Notice of meeting

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Financial Event

  • Posted on 24 May 2017

Annual General Meeting 2017 – Notice of meeting

NetBooster Group (FR0000079683 – ALNBT –PEA-PME eligible), the leading independent international agency in digital performance marketing, will hold its Annual General Meeting on Thursday 29th June 2017 at 11am.

The Annual General Meeting will take place at Espaces Vocation Paris, 22 rue René Boulanger – 75010 Paris

Please see more information in the notice of meeting here:

https://www.journal-officiel.gouv.fr/publications/balo/pdf/2017/0524/201705241702355.pdf

Posted by NetBooster (Group)

Home | News | Event report: Data at the Core of Digital Excellence

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Event Report

  • Posted on 18 May 2017

Event report: Data at the Core of Digital Excellence

Door: Nicole Schalkwijk | Content Consultant metapeople (part of NetBooster group)

Today’s consumers are online 24/7 and connected through smartphones, wearables, voice assistants and even cars. These advancements fragmentize the customer journey, meaning our target audience is being confronted with thousands of touchpoints before making a decision. The need to really get to know your (potential) customers is even bigger than before. Data is key, but how to transform it into actionable insights?


Fueling digital activities with data doesn’t mean that processes will become more efficient, campaigns smarter and value is brought to your business. Data adds complexity and will only be effective if it’s an integral and reciprocal part of every level within your organization: operational, tactical and strategic.

During the metapeople Benelux opening event “Data at the Core of Digital Excellence” we discussed our learnings, successes and future view on incorporating and effectuating data at the core of our clients’ businesses, both locally and internationally. Six speakers from four different countries shared best-practices on how to integrate a data-driven approach in all ranks and services of your organisation, being it through campaigns, channels or real-time insights. On behalf of metapeople Benelux our content specialist Nicole Schalkwijk has summarized the key elements of each presentation.

Marketing in the age of assistance – Google (Kate Adams)
Nowadays we want to get things done fast, smart and simple. A search query isn’t just about inspiration anymore, but to drive an action. Kate Adams from Google mentioned in her presentation that digital marketing thrives on conversation between a brand and their potential client. Therefore an experience with a brand needs to fit in seamlessly with their needs and has to be anticipated by the brand. The way of questioning a search engine is changing: from short to-the-point keywords to entire sentences with specific topics. Voice Search is evolving: around 20% of searches are done by voice (measured on Android systems in the US). And it will become even bigger! Half of the searches will be voice (or image) driven by 2020.

Later on the day, a Google Home demo was given by our group CIO Kristoffer Ewald. It showed us a future of a world where assistant devices like Google Home will have a central role in our households.

The role of Artificial Intelligence is getting bigger, as we need to learn to trust even more on the capabilities of machine learning. These smart systems help us find behavioural patterns about our users and piece them together to a story that helps us being smarter marketers. For example: time of day, search intent, locations or app category can say a lot about your client and pieced together they can make a ‘real’ persona for your brand.

Why connecting the physical and digital world isn’t an option – 4Ps (Matthew Phelan)
Many decisionmakers in board rooms have a financial background. They tend to use historical financial data to steer their organisation. They look to the past. When, in fact, we have to anticipate on the future. Matthew Phelan emphasized the pace of change is faster than ever. Children grow up using voice assistants and worry when Alexa or Siri doesn’t answer straight away.

The boards of today want to hear about their customers, so digital marketers need show them what they are doing and back up their story with data. Matthew even pointed out that searching for a smaller problem, resolving it and get that story across to the decisionmakers will help to make the board understand your work.

Without data, you’re just another person with an opinion – W. Edwards Deming, Data Scientist.

It’s hard to connect data, because in many cases it isn’t holistic but stored in different silos. But when you combine your data and create a story, you can create a frictionless customer service and make strategic decisions. Key – listen! Each company is different and has its own characteristics and needs.

Programmatic Display as the crucial element for the TUI launch – Netbooster France (Emmanuel Arendarczyk)
Emmanuel showed us a case study where data of many different travel brands was merged to support a successful relaunch of the TUI brand. Netbooster combined insights on several website audiences – like SuneoClub all-inclusive or RIU Hotels & Resorts – and their CRM databases to adjust PPC bids accordingly, set realistic KPIs and pre-define scenario’s in display campaigns. The goal was to keep the same volume of sales and even acquire new audiences during the (re)launch. They achieved this by expanding the reach by driving first place positions and use smart bidding and their knowledge of the customers in the following steps.

Emmanuel emphasized that display was in fact a big part of this campaign, because it can still be important when it comes to engagement. But only if you keep it creative and use different messages for every persona. The use of mobile in combination with digital outdoor campaigns can also drive people to stores by giving your costumers what they need at the right time.

Making ROPO work: How to increase store visits through smart online marketing – metapeople Germany (Julius Ewig)
Julius showed us how online efforts can also drive customers to physical shops (Research online, purchase offline). Shop visits keep declining across many retail sectors. But how can an online marketer help reduce that decline? For example by showing local inventory ads to connect offline and online for a user on a local level. This, combined with increasing visibility on non-branded keywords on mobile, blurs the lines between digital and physical for customers. They know for sure they can find what they are looking for at the nearby shop.

Julius stated that the market can be really restricted when it comes to using data and privacy laws. Therefore this case was tested in a predefined test region and measured via Google Store Visits, which is based on the geolocation of the store and the device that was used for the online research.

Closing takeaways

  • Knowledge is power and data beats having an opinion, but knowledge beats data! Because data without context and a story isn’t useful for anyone.
  • Don’t focus too much on data from the past. But focus on the now and try to predict what will happen in the future.
  • Business isn’t done in the known 30 day cookie window. It’s about what will happen in ten years from now. Build relationships with your marketing.
  • Provide accurate information (smart), make your website load fast (speed, strive for around 2 seconds loading time) and be seen (be present on all formats and know your inventory/flow online and offline).
  • Use your creativity. Not only in your marketing, but also in finding a solution to problems that your data shows.

Author:
Nicole Schalkwijk, content consultant metapeople Benelux

Let’s stay in touch
If you have any additional questions or inquiries concerning this event and its content, please do not hesitate to contact Judith Nissen, Marketing Manager metapeople Benelux (judith.nissen@metapeople.com or +31 30 7370481)

Posted by Nissen

Home | News | NetBooster Group publishes its financial results for 2016 and Q1/2017

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Financial Results

  • Posted on 26 April 2017

NetBooster Group publishes its financial results for 2016 and Q1/2017

NetBooster Group (FR0000079683 – ALNBT –PEA-PME eligible), the leading independent international agency in digital performance marketing, today announces its 2016 annual results, as well as its Q1/2017 results.

2016 Key Facts

During the year, the Group has secured several contracts with international new clients such as Dubaï Parks & Resorts, North Sails, Hertz, the Swiss Federal Railway (SBB) and Center Parcs, Some major existing clients such as Estée Lauder and MARC O’POLO extended their collaboration with the Group. These client wins and upsells attest that the Group’s expertise attracts international brands.

In March 2016, NetBooster finalised the closing of a landmark €20.7m financing agreement consisting of a €10.7m tranche used to reimburse an existing convertible bond as well as a €10m tranche that dedicated to finance growth plans and international development.

In September 2016, the Group announced the closing of a capital increase of 5.3m€ with the arrival of a strategic new shareholder Nobel, managed by Weinberg Capital Partners

These two financial operations enabled the acquisition of a UK agency, 4Ps Marketing, in September 2016.

In October 2016, and then February 2017, by mutual agreement with the Board, NetBooster Group proceeded to a change in the Management Structure. Mr. Tim Ringel and
Mr. Thomas Armbruster left the company after having successfully restructured the balance sheet and brought EBITDA margins back to market level. Mr. François de La Villardière, Chairman of the Board, today serves as interim CEO and uses his extensive experience to focus on NetBooster’s top line growth

2016 Annual Results

 

NetBooster Q1 2016

 

In 2016, NetBooster recorded an organic growth of €38.7m, a +4% increase compared to year 2015.

For the full year 2016, NetBooster reports a €40.7m Gross Margin, an increase of 9% compared to 2015 (€37.2m), explained by:  

  • Major clients up-sells such as Euromaster, Deutsche Telekom, MARC O’POLO or Estée Lauder
  • New clients wins, such as Hertz and Dubaï Parks & Resorts
  • The acquisition of 4Ps agency in the UK, enabling the Group to grow in the region, to extend its clients portfolio and enhance its SEO and Paid Media capabilities

Profitability reaches 12.3%, aligned to market standard.

At the end of 2016, the Group recorded an EBITDA at €5m (€5.5m in 2015) affected by:

  •  The expected rebound of Nordics in H2 2016 that did not take place, negatively influencing 2016 EBITDA by €0.8m
  • The decrease of the British Pound that followed the Brexit negatively affected the EBIDTA, with a loss of €0.2m

NetBooster Group’s profitability is stable across all its biggest markets, with a strong growth in the DACH region where the EBITDA increased by 25%.

 

Q1/2017 Results

 

NetBooster Q1 2016

During Q1/2017, NetBooster achieved a Gross Margin of €10.5m, from €8.9m during the same period 2016 (growth of 18%).

New client wins coming in at the end of 2016 including Swiss Federal Railway (SBB), the leading digital marketplaces operator in Germany, and the world leader in sail making North Sails contribute to NetBooster’s overall growth in the first quarter of 2017.

Some existing clients including MARC O’POLO and Estée Lauder have enlarged the scope of NetBooster’s missions, influencing positively the growth of the company during this first quarter.

 

2017 outlook and strategy

Industry Backdrop

The global digital media spend is continuously increasing and should grow by +13% in 2017, to reach 205 billion dollars.**

The advertising industry is currently driven by awareness and branding budgets becoming digital performance driven. Brands are increasingly choosing to shift their offline branding budgets (television, billboards, print) to purely digital campaigns that pair brand awareness and performance. The shift of these budgets represents a massive growth opportunity for the Group.

This evolution requires the development of new technologies and expertise such as programmatic and artificial intelligence, with the support of Data and Analytics, becoming a strategic marketing tool for brands. 

As a result of further technical advancements, changes in consumer behaviour and industry interest, the question of effectiveness and ROI of brand advertising is reaching its peak and brands are now demanding more transparent and efficient brand advertising spend to agencies.

 

Strategy

In 2017, the new Group Management will focus on a strong top line growth by developing its major client accounts, extending existing contracts and securing traditional budgets shifting to digital performance marketing.

The Group will also strongly focus on finding new international clients and has already started to initiate a restructuration of its clients’ accounting teams.  

In order to support organic growth during the year, NetBooster Group is going to develop its technical solutions and skills, strengthen its offering to become the most important data and analytics service provider. The new Group Management will also consider potential partnerships with agencies specialized in data science and data consulting. 

Following a deep analysis of the Nordics region activity, NetBooster decided to gather its Nordic activities in Denmark to allow a better overall performance of the Group in 2017. Consequently, the Group has closed its Swedish office in February 2017 and started the restructuration of its Finnish office.  

 


Note: the consolidated balance sheet can be found in the Investor Relations section of NetBooster website: http://www.netbooster.com/investor-relations/

**Source:  Advertising Expenditure Forecasts report by Zenith (Publicis Media)

 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

 

 

 

 

 

 

Posted by NetBooster (Group)

Home | News | Ad Week Europe: All about AI, programmatic and video

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Ad Week Europe

  • Posted on 3 April 2017

Ad Week Europe: All about AI, programmatic and video

Ad Week Europe 2017, now in its fifth year, brought together the best and the brightest in the advertising and marketing industry. While the industry loves a well-rehearsed tweet-friendly phrase at these types of events, the audience was also treated to some truly fantastic insights to be dissected and taken back to the office. Now that we’ve had a couple of weeks to digest the insights, we’ve put together our best bits from the week:


1. Brand safety

Brand safety was of course a hot topic at Ad Week Europe following an investigation from The Times which found advertisement from well-known brands next to radical content from terrorist and other extremist groups. In a session on ‘Building Brands in an Attention Economy’, Google’s Matt Brittin ensured brands and agencies in the audience that steps would be taken to investigate the situation and make improvements.

The topic is a concern for the whole industry and as a result, ad networks, technology companies, publishers and agencies will all need to work together on improving the current standards.  When asked about his take on the issue at ‘The Next Era of Programmatic’ panel, NetBooster’s Chief Innovation Officer Kristoffer Ewald argued for two key technical developments as crucial components in making this happen:

  • Technical advancements in automation and advanced algorithms, particularly around understanding context, will help safeguard advertisement placements more effectively in the future
  • The move into one to one targeting will allow for full transparency on where the consumer and brand come into contact

Learn more about the future of programmatic advertising and brand safety by viewing the full ‘The Next Era of Programmatic’ session below.

 

2. The role of advertising and marketing

Rory Sutherland, Executive Creative Director at OgilvyOne gave an inspiring talk about the role of marketing and advertising in business.  Sutherland argued for marketing and advertising professionals to be invited to solve problems beyond media budget spend. While the ‘cosmetic side’ of marketing (i.e. campaigns) are important, according to Sutherland the industry has been quick to redefine marketing as only ‘marcomms’, focusing only on the ‘promotion’ aspect of the ‘marketing Ps’. Sutherland made a case for not forgetting where marketing professionals can bring solid business value – i.e. not only building brands but also solving business problems, new product development and so on.

Advertising Week Europe presentation

 

3. AI and VR

There’s absolutely no escaping AI and VR in 2017 – with AI in particular taking centre stage this year. According to Tracey Follows, Chief Strategy & Innovation Officer at The Future Laboratory “we will be in communication with bots and assistants more so than with our own spouses by 2020”.  A large part of this communication is predicted to happen via mobile, with Behshad Behzadi, Engineer at Google Zurich predicting “5 billion mobile users globally by 2020”.

In response to this predicted growth, Google showcased progress it has made with voice recognition technologies on mobile. According to Behzadi, the technology behind voice search has improved immensely in recent years; the error rate is now less than 8%, compared to 25% just a few years ago.

In his session Behzadi demonstrated the ability of Google Voice Search to understand the full context of a search. For example, when searching for a restaurant near you, instead of providing the user with pages of options, the AI technology would recommend only a few. The consumer will then be able to ask follow up questions and commands (i.e. ‘when does it open’ and ‘make a reservation’) with the assistant understanding the context of the query based on previous interactions.

The rise of AI, fuelled by technology and mobile adaptation globally is predicted to have a huge impact on search in the coming years, with AI taking the place of the ‘gate keeper’ for consumers. This could mean future marketers will need to market their products to the different assistant and AI services as well as the consumer, with search intent becoming an important consideration. 

VR technologies were also discussed in a lot of detail at Ad Week and from the discussions it’s clear that the marketing industry is still a little unsure about how to best approach Virtual Reality.  VR technologies are still a bit of a novelty for brands due to the financial investment required. While example cases of VR working incredibly well in the health industry, real estate and other sectors are already out in the market, most marketers are not quite clear on the potential return on investment. Not all brands will have the right fit for VR – instead it’s a medium that could work really well with companies that have a real emotional connection with their customers.  VR could also be used to allow customers to experience something rare. However, for now VR is very much a one-on-one technology which for many brands seems to mean it’s simply not a worthwhile investment just yet.  

 

4. Video

Video as a medium is now more important to marketers than ever. According to Cisco, mobile video will account for nearly 78% of mobile traffic in the next five years – with live video counting for 5% of total mobile traffic. All major social platforms are moving towards storytelling through video; from text to images to now (live) video. Most mobile devices now have video capabilities, effectively making everyone a broadcaster. 

The demand for live, unfiltered, authentic content in particular is growing with over 10 million users watching up to 2 hours of live video per day on platforms like Twitch, according to Adam Harris, Director of Custom Solutions at Twitch. Digital-native young people in particular are watching more and more live video; something that any brand wishing to connect with their future customers can’t afford to ignore. Christian Bennet from The Guardian made a case for considering the implications of live video for both publishers and brands. Traditional broadcasters have a long history of and experience in building structures for broadcasting safely which is not something marketers can learn overnight. Questions like what happens if something goes wrong, what are the risks vs. reward, what types of brands does live video work well for and what makes interesting live video need to be considered. As with any other content, live video needs an editorial objective and a cause; competing with television is not the way ahead, instead live video needs to give viewers something that they won’t be able to get anywhere else.

We’re looking forward to Ad Week Europe 2018 – until next year!   

Posted by NetBooster (Group)

Home | News | metapeople – part of NetBooster Group – recognised with Elite Status in Bing Partner Program

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News @en

  • Posted on 24 March 2017

metapeople – part of NetBooster Group – recognised with Elite Status in Bing Partner Program

As part of Bing’s Partner Program extension, Microsoft named metapeople as a top service provider in Germany within the Bing Partner Programme. The experts from Duisburg’s performance marketing agency are now able to act as trusted advisors to support their growing customer base for search advertising opportunities with the world’s second largest search engine network.

Duisburg’s digital performance architects join a selection of German agencies recognised as Bing Ads elite partners. Through exclusive access to Bing trainings, marketing know-how and technology development, metapeople provide a special expertise and service to enhance their clients’ results.  With constant global growth, Microsoft’s advertising programme offers brands even more opportunities to make valuable connection with customers.  

“We are proud that metapeople, one of the leading performance marketing agencies in Germany, is now a Bing Ads Elite Partner. Thanks to our partnership with metapeople, our clients have already achieved excellent results. The company’s service, training and expertise support our goal to create a long-lasting ecosystem our clients can benefit from.” says Carsten Rauh, Director Microsoft Search Advertising Germany.

Today, search engine marketing makes up for 52% of the digital advertising expenses and is one of the core sectors of our clients’ marketing investments”, underlines Jan Brockmann, Managing Director of metapeople Germany. “metapeople is an international operating performance agency with 25 locations worldwide as part of NetBooster Group, and a large clients portfolio of global brands. We are looking forward to expanding our cooperation with Bing Ads, increase the versatility of advertisement and, according to that, achieve higher growths and profits for our clients.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | The Brand Safety Question with YouTube/Google

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Brand Safety

  • Posted on 22 March 2017

The Brand Safety Question with YouTube/Google

NetBooster is a global marketing agency and as a result, the business purchases high volumes of media on behalf of its clients, working very closely with advertising leaders including Google. In the spirit of full disclosure and transparency, NetBooster is a Google Analytics Premium Reseller and a DoubleClick Marketing Certified Partner. NetBooster is also fully independent and the agency does not own any ad networks.

The safety of our customers’ brand is paramount to NetBooster, and we understand that brand equity and values are more important today than they have ever been. Consumers expect more and more from brands: ethics, a sense of purpose and a brand experience. Denying it would be detrimental to any business.

NetBooster believes that this objective has to be shared by the entire industry. We welcome Google’s President of EMEA Business & Operations Matt Brittin’s statement on reinforcing resources and strengthening brand safety regulation across Google Display Network and Youtube. But we also believe that everyone in the industry has a responsibility to move beyond the status quo:

  • Ad networks and ad technologies should improve their systems to avoid the types of errors we have seen in the past months,
  • Publishers should improve the quality of their content and make sure that creative formats are always in the best interest of their readers,
  • Agencies should improve their white / blacklisting systems, always work with a brand safety tool while optimising and recommending the best content for their clients 

NetBooster believes that everyone in our industry already works towards these goals. We now need a transparent communication between all stakeholders in order to achieve what is required from us. You can count on us.

Posted by NetBooster (Group)

Home | News | Jan Brockmann joins the Management Team of metapeople Germany, part of NetBooster Group

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News @en

  • Posted on 1 March 2017

Jan Brockmann joins the Management Team of metapeople Germany, part of NetBooster Group

metapeople Germany, subsidiary of NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, appoints Jan Brockmann as joint Managing Director.  

Jan Brockmann joins metapeople’s existing management team in the Duisburg office, having started with metapeople in 2008 and successfully undertaking numerous senior roles, including Head of Search Engine Advertising (SEA) and Director of Operations.

Jan will be responsible for strengthening the German agency’s structure for scalable future growth and further developing operational collaboration with the wider Group – in line with increased client demand for international delivery. He will also be managing the SEA and Paid Media teams and will be responsible for the development of in house software related to all Paid Media channels.

The German Management team’s expansion is the result of consistent and accelerated growth for this arm of NetBooster Group, with metapeople attracting an increasing number of major international new clients looking for cross-channel digital performance strategy experts.

Julius Ewig, Managing Director of metapeople Germany, explains: “Jan has a track record of doing astonishing work and brings years of operational experience and knowledge to the German management team. Germany is a key market for NetBooster Group and I’m confident that Jan is the perfect person to enhance our clients’ results and accelerate metapeople development, in Germany and outside.”

I’m very proud to join the management team for metapeople Germany and look forward to driving an already successful company forward in the German market. Our media teams are now fully integrated to facilitate and accelerate the implementation of cross-channel and cross territory projects; support our clients in their development and ensure they stay at the forefront of their industry.” commented Jan Brockmann.

metapeople was listed as the third largest agency for performance marketing in 2016 in Germany, with more than 170 employees and 148 million Euros in sales.  

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

Posted by NetBooster (Group)

Home | News | Deezer, one of the world’s leading music streaming companies, has appointed NetBooster to optimize its digital channels globally

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News @en

  • Posted on 21 February 2017

Deezer, one of the world’s leading music streaming companies, has appointed NetBooster to optimize its digital channels globally

NetBooster (FR0000079683 – ALNBT –PEA-PME eligible), a leading independent international agency in digital performance marketing, today announces a new partnership with Deezer.

After successfully supporting the launch of the music streaming service in the US last year, NetBooster has been appointed to manage Deezer’s global online customer acquisition, including US and South America in addition to a strong focus on core European markets; France, UK, and Germany.

Deezer has appointed NetBooster to work in a highly collaborative capacity, providing holistic global digital consultancy and integrated campaign delivery. NetBooster has the scope to optimise all digital performance channels to achieve Deezer’s overall customer acquisition objectives with a primary focus on increasing the number of free users and premium subscribers, in line with Deezer’s wider growth and international development strategy.

Ombline De Coriolis, VP Marketing at Deezer, comments “As a fast growing music brand operating in the digital space, we needed to work with an agency that would truly understand our challenges, our landscape and that would add real value to our already extensive in-house digital expertise. Having an independent agency partner, with the right International presence is very important to us. NetBooster has already proven itself to be a strong partner in a relatively short period of time and we’re thrilled to be working with the team.”

Emmanuel Arendarczyk, Managing Director, NetBooster France, says: “We are really proud that Deezer has chosen NetBooster to manage its online acquisition activities internationally. This new partnership is really exciting for us as it allows us to work very collaboratively with a fantastic and digitally-savvy brand, utilising our expertise in the best way possible because we have the freedom to optimize channels and media budgets to achieve their desired results.

Deezer has more than 10 million active users across the world and over 43 million tracks in its library. Streaming remains the music industry’s fastest-growing revenue source hitting US$ 2.9 billion in 2015 with 68 million subscribers in the world, representing 19% of global industry revenues.

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About Deezer

Deezer connects over 10 million active users around the world to over 43 million tracks. Available in more than 180 countries worldwide, Deezer gives instant access to the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | NetBooster certified as a Google Optimize 360 Services Partner across four European Markets

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News @en

  • Posted on 13 February 2017

NetBooster certified as a Google Optimize 360 Services Partner across four European Markets

NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, has been awarded Google’s Optimize 360™ Service Partner status across four European markets: the UK, France, Germany and the Netherlands.

Forming part of the Google Analytics 360 Suite, Optimize 360 is Google’s newest platform for A/B and multivariate testing which enables NetBooster’s experts to deliver a highly personalized experience – powered by the full set of data from Google Analytics. To achieve Services Partner status for Optimize 360, agencies must demonstrate advanced capabilities in Conversion Rate Optimization and personalization, with recognized expertise in consulting, training, implementation and technical support, as well as a proven track record in delivering value added services to their clients.

As a certified Google Sales Partner in France, Germany and the UK, NetBooster has also demonstrated the most advanced level of expertise required to consult, sell, train, deploy and provide full customer care for Google Analytics 360 Suite products, including Optimize 360, to their clients directly.

“Following 10 years of pioneering Conversion Rate Optimization consulting, NetBooster Group are constantly growing in Analytics, Data and CRO capabilities, moving focus away from channels and towards a truly audience-centric approach.” says NetBooster’s Chief Innovation Officer Kristoffer Ewald. “The Google Analytics 360 Suite provides machine learning to power improved performance for our clients. Predicting and targeting audiences with the right content at the right time, by leveraging the entire Analytics 360 data set, is exactly where the Optimize 360 tool comes in and where the power of a joint platform like GA 360 really provides its value.”

NetBooster continues to strive to always be one step ahead of our clients’ changing needs”, comments NetBooster’s CEO François de la Villardière. “NetBooster’s strong focus on driving maximum performance for our portfolio of global clients has, for a long time, given them an edge over their competitors. The addition of the Optimize 360 Services Partner Certification is the next step in to continue to lead in truly personalized customer experiences by adopting and building deep expertise in the latest platforms and technology. We’re proud to add another string to our bow in this specialty.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | NetBooster publishes its results for Q4 2016 and announces change to Management Structure

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Financial

  • Posted on 1 February 2017

NetBooster publishes its results for Q4 2016 and announces change to Management Structure

NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in digital performance marketing, today publishes its results for the fourth quarter of 2016.

During Q4 2016, NetBooster achieved a Gross Margin of €12.6m from €11m during same period in 2015 (growth of 15%) and recorded an EBITDA at €1.6m (€2.1m in Q4 2015).

For the full year 2016, NetBooster met its growth target, reporting a €40.8m Gross Margin (an increase of 10%). Profitability reaches 12.3%, with a decrease of 2.5% compared to last year, but remains aligned to market standard

At the end of 2016, the Group annual EBIDTA has been impacted by:

  • The expected rebound of Nordics in H2 2016 did not take place, negatively impacting 2016 EBITDA by €0.8m
  • The Group has invested in marketing and new employees to support business growth in the coming years
  • The decrease of the British Pound that followed the Brexit negatively impacted the EBIDTA, with a loss of €0.2m

 

NetBooster Q1 2016

 

Changes to Management and Board

NetBooster today announces changes to both NetBooster Group’s Board and the Executive Management team.

Thomas Armbruster, CEO, leaves the Company by mutual agreement with the Board. As part of NetBooster Group’s Executive Management team, Thomas directed the Company back towards a strong growth track over the last four years; restructuring the balance sheet and bringing EBITDA margins back to market level, as well as creating positive company culture that exists today.

Chairman of the Board, Mr. Françoisde La Villardière will serve as interim CEO (alongside his existing duties), with immediate effect, following the decision of the Board to combine the functions of Chairman of the Board and CEO. Mr. François de la Villardière will use his extensive experience to continue to focus on NetBooster’s top line growth, clients and culture.

Following his recent appointment to a competitor agency, Mr. Tim Ringel has taken the decision to resign from his position on the NetBooster Board, taking effect 31st January 2017.

 

Outlook  

Major new clients signed in recent months, including global on-demand music streaming service, Deezer, a French cosmetics and beauty supplier, Swiss Federal Railway, SBB andonline market place, Scout 24, will have their full revenue impact in 2017. This is in addition to the growth of existing client accounts, such as MARC O’POLO and Estée Lauder.

During Q4 2016, NetBooster commenced intensive discussions with its top five clients regarding their display budgets, which are comparable in terms of size with performance budgets. This is in response to a distinct shift in the industry, fueled by debates over transparency. NetBooster is confident to secure parts of these budgets and continue the growth track in 2017.

François de La Villardière, Chairman of the Board and Interim CEO, comments: “2016 has been a very  active year for NetBooster Group, with a strong new investor coming in during our third quarter and the acquisition of a major performance marketing agency in the UK, 4Ps Marketing. Management changes will propel NetBooster into a new phase of growth and will help to define new offerings to continue to attract major international clients. The business has been restructured in recent years to allow for this growth I’d like to thank Tom Armbruster for his role in this and for his excellent leadership and commitment. Tom and the remaining Board members have collaboratively decided that it is the right time for a new leader to take the Group forward and I will oversee the business in the interim.”

Thomas Armbruster: “I am extremely proud of the NetBooster team and our achievements over the last four years. It has been a fantastic challenge and I’m glad to leave the business in a strong position to continue its growth. Now it is time for someone else to lead the Group through the next phase of its journey and I wish the team the very best.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | metapeople – part of NetBooster Group – appointed as European digital advisor for MARC O’POLO

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News @en

  • Posted on 25 January 2017

metapeople – part of NetBooster Group – appointed as European digital advisor for MARC O’POLO

metapeople – part of NetBooster Group –  appointed as European digital advisor for international premium fashion brand  MARC O’POLO

metapeople, part of NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, announces the extension of its collaboration with  premium modern casual brand, MARC O’POLO.

After a successful collaboration, with metapeople managing MARC O’POLO’s Affiliate Marketing in Germany, the fashion brand has extended metapeople’s remit to all digital channels (PPC, Display and Social Media) across 7 markets in Europe (DACH region, France, Belgium, Sweden and the Netherlands). metapeople will significantly increase online store sales for MARC O’POLO through a tailored, integrated multi-channel strategy, with a cross device approach

We chose metapeople because the competence of the team and their approach to the whole marketing mix convinced us; says Dr. Felix Kreyer, Online Director at MARC O’POLO International GmbH. “Furthermore, the results of our cooperation have been very positive so far. Since the start of our partnership with metapeople in January 2013, the order value from our affiliate campaigns has increased three-fold and our performance has improved continuously. We would also like to grow channels such as PPC, display and social in the same way and look forward to implementing this with the metapeople team.” Dr. Kreyer adds.

Founded in Stockholm in 1967, MARC O’POLO is a Germany based premium casual apparel brandwith own stores and POS in 30 countries around the world. The online shop is live in Germany, Austria, Switzerland, the Netherlands, Belgium, France and Sweden.

Thanks to NetBooster Group’s global positioning and extensive European footprint, metapeople is able to deliver MARC O’POLO’s cross-territory and cross-channel performance campaigns, whilst providing tailored and localized market expertise.    

 “We’re look forward to working closely with MARC O’POLO”, says Julius Ewig, Managing Director of metapeople GmbH in Germany. “The plan is to close the gap between brand and performance to be successful long-term across all channels. This can be achieved through more efficient integration and the generation of useful data, enabling metapeople’s experts to achieve a higher level of personalisation and to raise performance to higher levels.”

 


 

 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | NetBooster Group certified Innovative Company by BPI France

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News @en

  • Posted on 12 January 2017

NetBooster Group certified Innovative Company by BPI France

NetBooster Q1 2016

 

 

NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, has, again, been accredited with the ‘Qualification Entreprise Innovante’ by the Banque Publique d’Investissement France;  a French   public-sector investment bank dedicated to economic development.

This three year qualification signals that Banque Publique d’Investissement France recognizes NetBooster as an innovative company and enables the Group to keep its capital open to innovation-focused mutual funds (known in France as fonds commun de placement dans l’innovation or FCPI) which invest at least 70% of assets into innovative companies’ securities. 

To qualify for ‘Entreprise Innovante’, companies have to cumulate at least 10% of their expenses in Research and Development (R&D) or provide evidence for the creation of innovative products, processes and / or techniques where viable commercial potential has been demonstrated.

“Innovation has always been part of our DNA, so we are glad to be recognized as an Innovative Company by BPI France.” comments NetBooster’s CEO, Thomas Armbruster. “We challenge ourselves to anticipate the future of digital and stay ahead of the market by placing innovation at the core of our global strategy and development; investing in technology and people to develop in-house R&D programs”.  

This accolade follows the Group’s appointment of Kristoffer Ewald to the position of Chief Innovation Officer in September 2016. 

 


 

 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | Six marketing tips to turn Black Friday customers into repeat buyers

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DIGITAL MARKETING

  • Posted on 24 November 2016

Six marketing tips to turn Black Friday customers into repeat buyers

The month of November is guaranteed to keep retailers across the globe busy. While China’s Single’s Day, the world’s biggest online shopping day, took place only a few weeks ago, retailers  have now fully set their sights on Black Friday and Cyber Monday in preparation for the busiest extended weekend in retail across Europe and the US. 

The Black Friday and Cyber Monday phenomenon originates from the US, however the weekend is now cemented in the retail marketer’s calendar in Europe, with the UK, Germany and France taking the lead in consumer interest. Interestingly, in recent years we have increasingly seen Black Friday (originally relating to brick and mortar retail) grow more and more popular online, with consumers focusing on Black Friday deals online and looking for deals even during the week leading up to the day.

Shoppers in the UK spent an astonishing £1.1 billion on Black Friday in 2015, and £3.3 billion over the long weekend. Customers in the US spent $3.07 billion on Cyber Monday alone in 2015. This year’s Black Friday (25th November) is likely to exceed this, with experts predicting £5 billion in UK sales from Thursday 24th through to Cyber Monday on the 28th. Not surprisingly, consumer spend during Black Friday is predicted to double in the UK.

A sudden windfall in sales will certainly impact a retailer’s year-round bottom line (unless it cannibalises the Christmas period sales), which means most marketers will naturally need to look beyond Black Friday to understand the true effect of this new opportunity. It’s estimated that only up to 30% of Black Friday shoppers will return to buy from a brand again without any additional marketing. While Black Friday shoppers could be perceived to just be bargain hunters (and in some cases price may indeed be the only purchase driver) smart brands will use this opportunity to turn Black Friday & Cyber Monday consumers into repeat customers and brand loyalists.

Here are six tactical tips from our experts for you to do the same. 

1. Know your audience

The most important factor in turning Cyber Monday bargain hunters into long-term advocates is – of course – data. Marketers need to collect, understand, detect patterns and group data into different audience clusters, while marketing to each cluster accordingly. However, this is where some brands stop and therefore fail to meet their full potential following Black Friday. In order to make the most of new data collected during the Black Friday/Cyber Monday weekend, brands needs to ensure they continue the process of understanding and detecting patterns immediately; introducing new cluster groupings as their customers’ behaviors change and develop. It’s easy to miss out on the opportunity as focus turns to Q1, however to make the most out of your success from Black Friday weekend in the long-term, this step should not be ignored

2. Keep on cross and up selling…and don’t forget about incentives

The best online campaigns are always adapting to users’ wants and needs. If a customer has purchased one item, your ads should, of course, begin promoting other relevant products and services that the customer might be interested in using the customer data you have collected.

However, you need to pay particular attention to how you market your ‘hero’ products; the true value for these products often comes from the additional accompanying products sold following the purchase of the ‘hero’ product. Knowing how your current customers behave after buying big ticket items in particular can influence how you go about the up sell for your newly acquired Black Friday weekend customers.

An additional easy win is to offer voucher codes and special promotions to your Black Friday and Cyber Monday customers. It’s likely that Cyber Monday customers are more price-sensitive; something to keep in mind when you select the appropriate promotions and start engaging with them for the first time after their initial purchase.

3. Make it easy for your customers from day one

With such a huge amount of competitive offers during this period, ensure your deals stand out and are prominent on-site: clearly highlight your key value proposition, your unique selling points and ensure your copy and CTAs are super clear and straight to the point. Especially the two first points are vital and if communicated properly, they can significantly enhance customer retention performance well after Cyber Monday.

While optimising the customers’ user experience is guaranteed to be on the to-do list for most retail marketers, the importance of a shopping experience that is easy and straightforward cannot go unstressed. However, the area that is often less talked about is customers’ post-purchase experience. Make sure you generate brand loyalty by keeping your customer excited about their purchase through informative personalised content and recommendations regarding the item after they have purchased it.

4. Maximise capturing new customers

 To capture the highest number of potential customers as possible in the first place, it’s crucial to ensure your acquisition campaign is matching the increase in search volume during well ahead of the actual weekend. Historically, search volumes increase steadily up to a week in advance of Black Friday week due to customers conducting research on items they are looking to buy. Efforts for acquisition campaigns during this time when people are potentially unwilling to actually buy anything will not reach their full potential if you don’t then re-engage these users during the sales period and beyond.

 

Black Friday Weekend Search Volume

It’s crucial to be thinking cross-channel both pre and past the Black Friday weekend. An integrated cross-channel strategy communicating a common message across all digital properties is required to capture modern shoppers. Cross-channel messaging is needed as without the co-ordination, users being displayed multiple different messages will decrease the ad recall in the long-term and potentially confuse customers long after the weekend. Building a visitor-centric data capture ability across all activities, not just owned media, but also paid and earned is the key differentiator in a cross-channel optimisation scenario.  Applying data-science driven content targeting both in paid and owned channels is the holy grail however, and will reap you the best results!

5. Go beyond remarketing

As users dart around the Internet hunting for the juiciest deals in a limited time frame, you’re almost guaranteed to lose a percentage of your Cyber Monday traffic before they’ve converted.  

For many customers the first experience may not be enough to fully understand and experience the brand; it is important to have consistent visibility and avoid disappearing from the digital landscape after key retail period through generic RLSA bidding and remarketing using Google’s unique ability to drive audience targeting through the display channels.

However to succeed in getting your newly acquired customers to buy again, it’s crucial to go beyond retargeting. Using Facebook’s targeting options to acquire new customers gives marketers the ability to more efficiently profile and segment customers. Customers acquired through Facebook are often more valuable long-term as you will be able to re-engage with them knowing more about them, making repeat purchase efforts easier. While Facebook’s organic reach has been a contested topic for a while, a good strategy here would be to seed campaigns first through paid activities, therefore generating a multiplier effect which turns into organic reach.

The ability to capture a customers’ email addresses will also mean in some case help marketers generate better value over other targeting technologies (i.e. cookies) as it allows for long-term targeting long after retargeting cookies have expired.  

6. Be flexible with your budgets

While increasing your media spend ahead of Cyber Monday can boost your bottom line, overspending could eat into your overall budget and prevent you from capturing high value traffic over the following months.

Black Friday and Cyber Monday is now the most significant period in terms of search volume and user intent for retailers wanting to attract business from new audiences, but it’s important to keep your investment focused on your key performance indicators (KPIs) – and not only the traditional ones, but new, more sophisticated KPIs.

A great digital marketing agency will always let demand shape your paid media investment, and not the other way around, as it will have set firm objectives and clear key KPIs which are typically focused on the ratio of customer acquisition cost vs. value created.

The challenge here really, is to understand your true channel attribution to correctly appreciate the assisting effects (including incremental lift from impressions) on sales, and also not just judge value created on the immediate sale, but the longer term value represented by this customer.

Need help with your digital marketing strategy post Black Friday? Get in touch by emailing info@netbooster.com

Posted by NetBooster (Group)

Home | News | NetBooster presents the most popular Search Engines in 2016

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SERP @en

  • Posted on 2 November 2016

NetBooster presents the most popular Search Engines in 2016

 

Following extensive research NetBooster presents the most popular search engines used during 2016 in Europe and the World.

The overwhelming dominance of Google around the world is clear to see, with competitors such as Yahoo, Bing and others being a step behind in the popularity stakes. 

In Russia even the Russian speaking search engine Yandex can’t compete with the power of Google, with Yandex receiving 44.94%, whilst Google sits top of the leaderboard with 49.38% of the votes.

Yahoo is most popular in Japan with 29.4% of the votes, when it barely exceeds 5.5% in the country of origin and elsewhere around Europe and the world.

Unsurprisingly, Baidu remains No. 1 in China …

 

 

 

  

Download the full presentation here 

Posted by NetBooster (Group)

Home | News | Owned media et travel, les dernières tendances du digital

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Connect

  • Posted on 1 November 2016

Owned media et travel, les dernières tendances du digital

Posted by Caroline

Home | News | NetBooster’s Growth Path Continues in Q3, with Gross Margin Up 7%

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Financial

  • Posted on 25 October 2016

NetBooster’s Growth Path Continues in Q3, with Gross Margin Up 7%

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in digital performance marketing, today announces its results for the third quarter of 2016, showing an increase in Gross Margin.

During the third quarter of 2016, NetBooster achieved a Gross Margin of €9.4m from €8.8m during same period in 2015 (growth of 6.8%). Year to date Gross Margin shows a solid growth of 7.6%, due to successful delivery of the new client acquisition strategy and development of existing client accounts.

The Group recorded an EBITDA at €1.1m (€1.3m in Q3 2015), with the profitability level coming in at 11.7%. For the first nine months of 2016, EBITDA is stable at €3.4m compared to the same period in 2015. This planned stability, illustrated by a lower EBITDA margin (12.1% in 2016 vs 13.1% 2015) is due to specific investments to support the growth strategy and future ambitions of the Group. 

 

The focus in recent months was to complete the positioning of NetBooster in Europe with investments in marketing and public relations and to prepare for external growth.

Tableau Site Web EN

In September 2016, NetBooster completed a €5.3m capital increase, with2,437,730 new ordinary shares, representing 12.76% of NetBooster’s share capital, fully subscribed by Fund Nobel; a private equity investment fund managed by Weinberg Capital Partners.

The combination of a €10m credit facility completed earlier this year and a €5.3m capital increase has provided NetBooster with the resources to pursue its envisaged growth strategy. This subsequently enabled the acquisition of London-based agency 4Ps Marketing, significantly increasing NetBooster’s UK footprint and operations, making NetBooster Group one of the leading agencies in the UK.  

Outlook  

Major international and multi-channel existing clients, including Dubai Parks & Resorts and new clients signed during Q3 2016, such as recently announced car rental giant Hertz and an international brand in the music streaming industry, will also contribute to NetBooster’s overall growth in the fourth quarter of 2016.

NetBooster is therefore confident to reach a 10% growth in 2016 and an EBITDA target of €5.5m. The Company will provide further details on the 2017 strategic plans in January 2017.

Tom Armbruster, newly appointed CEO of NetBooster, comments: “2016 has been a very exciting and fulfilling year so far, reaching its climax in the third quarter with a strong new investor coming in and the acquisition of a major performance marketing agency in the UK, 4Ps Marketing. Our Q3 results are in line with our expectations and thanks to new clients on board, I’m confident the company will deliver growing results in the next quarters”.

 


 

 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | NetBooster Group announces the appointment of Thomas Armbruster as CEO

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News @en

  • Posted on 17 October 2016

NetBooster Group announces the appointment of Thomas Armbruster as CEO

Tim Ringel steps down as CEO, remains on NetBooster Group Board

The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in digital performance marketing, today announces the appointment of Mr. Thomas Armbruster as its new Chief Executive Officer . Thomas has been with the Company for six years, undertaking several key Executive Management positions, including his most recent role as Chief Operations Officer of the Group.

Tim Ringel will stand down from his position as CEO at the end of October, due to personal reasons, but remains as an independent Board Member and shareholder of NetBooster.

This change in leadership comes as the Company embarks on a new phase of international growth, following its successful financial, operational and strategic restructuring, overseen in recent years by both Thomas and Tim. Thomas will now lead NetBooster through its next phase of growth; driving the Company’s strategic agenda and cementing the Group’s position as an independent global competitor to the ‘Big Six’ traditional media networks.

This strategic transformation of NetBooster’s leadership team also coincides with recent changes to the Board, with the appointment of François de La Villardiere as Chairman and Fund Nobel, represented by Cedric Weinberg, also joining the Board.

François de La Villardiere, Chairman of the Board, comments: “Tom is perfectly placed to take the Group forward, whilst maintaining its culture and understanding the drive, vision and goals that are fundamental to the next phase of the Company’s evolution. The Board and NetBooster Management would like to thank Tim Ringel for his dedication and fantastic leadership of the Group in recent years.”

Thomas Armbruster, COO of NetBooster said: “I’m honoured to be appointed as the CEO of NetBooster and I’m looking forward to bringing the Company to the next level; delivering for our clients, staff and investors. I will continue with the strategic vision we have built for the NetBooster Group, as we aim to become the world’s leading independent performance marketing agency.”

Tim Ringel said: “It has been a real privilege to have been part of NetBooster Group’s transformation over the past three years and I am immensely proud of everything that has been achieved. I would like to thank our employees, partners and the great management team that have supported the vision and made NetBooster Group the success that it is today. Under Tom’s leadership, the Group will go from strength to strength and I look forward to continuing to support the business and my colleagues as a member of the Board.”

 


 

 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | Car rental giant Hertz appoints NetBooster as its European performance marketing partner

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News @en

  • Posted on 13 October 2016

Car rental giant Hertz appoints NetBooster as its European performance marketing partner

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, today announces a new collaboration with Hertz – the car rental company.

Following a competitive pitch process, Hertz appointed NetBooster to manage its paid media activity across seven European countries, as well as their international campaigns across the US, MEA and APAC regions. NetBooster’s focus will be on driving innovation in the continuously competitive and complex travel marketplace, while helping Hertz unlock the full lifetime value of its customers.

The appointment further expands NetBooster’s travel portfolio, which includes brands such as AccorHotels, Emirates and Center Parcs.

Vincent Gillet, VP Marketing at Hertz Int., comments: NetBooster is a natural fit for Hertz International due to the agency’s broad global and local credentials and expertise. Their European market knowledge and sector expertise in travel were particularly appealing to us. We look forward to working with NetBooster and further developing the Hertz brand on a global scale.”

Tim Ringel, CEO of NetBooster, said: We’re thrilled to be partnering with such a fantastic and well established brand like Hertz. The appointment is a real testament to NetBooster’s strong international footprint and market expertise. The challenge of delivering complex multi-territory campaigns is exactly what makes us tick and we’re looking forward to driving further innovation in this space.”   

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About Hertz I  www.hertz.com

Hertz operates the Hertz, Dollar, Thrifty and Firefly vehicle rental brands in approximately 10,000 corporate and franchisee locations throughout North America, Europe, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz Global is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global apart from the competition.  Additionally, Hertz Global owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly vehicle rental business in international markets and sells vehicles through its Rent2Buy program. For more information about Hertz Global, visit: www.hertz.com

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | Growth Trend Continues with Strong Half-Year Performance from NetBooster Group

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Financial

  • Posted on 11 October 2016

Growth Trend Continues with Strong Half-Year Performance from NetBooster Group

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in digital performance marketing, today announces positive 2016 Half-Year Results, in line with management expectations.

Half-Year 2016 Consolidated Results

NetBooster achieved a Gross Margin of €18.8m, an increase of 8% compared to the same period in 2015. EBITDA increased to €2.3m, upfrom €2.1m in the same period in 2015 (+9.5%), with profitability levelsrising to 12.4%.

2016-10-11 21_45_42-NetBooster - Half Year Results 2016 PR_FINAL_11.10.2016_English FINAL - Microsof

Key Facts for the first half of 2016

Reflected in these numbers are NetBooster’s success in wining new blue chip clients and upselling across channels and territories.

Growth on the top line was primarily driven by a strong performance in Germany, Spain and Dubai on a geographical basis and Media, PPC and SEO on a channel basis.

During the first half of 2016, NetBooster successfully closed a landmark €20.7m financing agreement, consisting of a €10.7m tranche used to reimburse an existing convertible bond and some smaller outstanding loans, as well as a €10m tranche dedicated to finance its envisaged growth plans and expand the company globally.

Insight into H2

In September 2016, NetBooster completed a €5.3m capital increase, with 2,437,730 new ordinary shares (representing 12.76% of NetBooster’s share capital) being fully subscribed by Fund Nobel, a private equity investment fund that is managed by Weinberg Capital Partners.

The €10m credit facility and €5.3m capital increase were two major moves, providing NetBooster with the resources to pursue its envisaged growth strategy. This subsequently enabled the acquisition of a UK agency, 4Ps Marketing, forming a leading UK performance marketing agency with 140 employees.

Outlook for 2016

NetBooster is today producing solid financial results, has a growing portfolio of new international clients (such as Audi, Crucial, Dubaï Parks & Resorts, Center Parcs and Selfridges) and is focussed on growth disciplines for example Programmatic Display. Moreover, management is working hard on positioning NetBooster as the leading player in the global Performance Marketing space.

Management has earmarked overall growth of around 10% for 2016, with an EBITDA target of €5.5m.

Tim Ringel, CEO of NetBooster, comments: “We have achieved a lot in the first half of 2016 and our solid results prove we have created a great company, based on an innovative approach. We successfully anticipated the need for transparency in the media agency space, as clients required full transparency on their media budgets to improve their ROI. We are also assisting our clients with the evolution of their budgets, shifting from pure brand awareness to performance marketing.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | Résultats Semestriels – SFAF

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Financial

  • Posted on 11 October 2016

Résultats Semestriels – SFAF

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, will hold its Half-Year Results SFAF Meeting onWednesday 11th October 2016 at 8:30am.

The Presentation Meeting will take place at SFAF – 135 Boulevard Haussmann 75008 Paris

For more information please contact:

ALIZE RP
Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | NetBooster S.A appoints François de la Villardière as the new Chairman of the Board

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News @en

  • Posted on 3 October 2016

NetBooster S.A appoints François de la Villardière as the new Chairman of the Board

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing in Europe and Middle East, announces the appointment of Mr. François de la Villardière as Chairman of the Board of the Company, in replacement of Mr. Bernard-Louis Roques who has resigned from his functions. Mr. François de la Villardière has been coopted as Administrator of the Board before being appointed as the new Chairman.

M. François de la Villardière is a French entrepreneur and expert in the digital advertising industry who co-founded in 1996 Business Interactif with Emmanuel Henrion; a highly successful performance marketing agency. Business Interactif was listed in the year 2000 on the French Stock Exchange and sold to Publicis Group in 2007.

He is succeeding Mr. Bernard-Louis Roques, co-Founder of Truffle Capital, who joined NetBooster as Chairman of the Board in 2013. Bernard-Louis strongly supported the Management team over the past three years, overseeing a restructuring of the Company, strengthening its balance sheet and establishing it as a worldwide leader in performance marketing.

NetBooster Group is now entering into a new phase of growth, with international expansion at the forefront. After the successful completion of the strategy laid out with Mr. Bernard-Louis Roques’ help, M. François de la Villardière will now take the helm and lead the company through the next phase of its evolution.

Mr. Tim Ringel, CEO, NetBooster S.A. commented:All the Board and management would like to thank Bernard-Louis Roques for his amazing work and dedication to NetBooster over the past three years. He has provided invaluable support and has been a significant factor in helping the Company to get to where it is today. I would also like to warmly welcome François de la Villardière and congratulate him on his new position. As a digital marketing entrepreneur, I have no doubt that he will contribute a huge amount to NetBooster’s future success and actively support the Group in achieving its objective of being the leader in the performance marketing agency space.”

Mr. François de la Villardière, Chairman of the Board, added: “I am delighted and proud to join the Board of NetBooster as the new Chairman and praise Bernard-Louis Roques for all he has achieved with the NetBooster Group. I am also really happy to welcome 4Ps Marketing to the Group, a UK agency, that was acquired just last week.I endeavor to work very closely with the management team and look forward to supporting the growth ambitions of the Group.”

Mr. Bernard-Louis Roques, General Partner and co-Founder of Truffle Capital, says: “I am very proud to have served as Chairman of NetBooster over the past 3 years. It has been a fantastic journey with one of the best teams in the market, led by an exceptional management team. With profitability restored and aggressive growth envisaged, NetBooster is back on track to become an international leader. François, who has successfully been through it before, is stepping in as the right man, at the right time and in the right role.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | NetBooster Group acquires UK agency 4Ps Marketing and strengthens its European footprint

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News @en

  • Posted on 27 September 2016

NetBooster Group acquires UK agency 4Ps Marketing and strengthens its European footprint

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) the leading independent European agency in digital performance marketing, announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

NetBooster Group’s presence in the UK increases to 140 employees, enhancing its SEO and Paid Media capabilities and providing a full suite of integrated, multi-territory performance marketing services to the newly combined UK client portfolio.

Established in 2008, award winning 4Ps Marketing delivers integrated search marketing campaigns, for national and international clients including; Selfridges, Audi, Yotel, Experian, WGSN, Jigsaw and Jamie Oliver. A well-established and highly regarded agency in the UK, 4Ps Marketing was named Best Agency, Best eCommerce and Best for Customer Service in the 2016 Recommended Agency Register Awards.

Led by 4Ps Marketing’s original co-Founders, Matt Phelan and Chris Hyland, all UK operations will integrate over the coming months, overseen by a newly formed UK management team. Matt Phelan will also take on a senior global role as part of NetBooster Group’s Strategic Committee to support the Group’s global expansion.

The transaction was structured using a mixture of cash and shares, coupled with an earn-out mechanism that is performance linked, ending in December 2018. NetBooster’s financing pool approved the deal and, as a result, the existing growth capex facilities were drawn down in part.

Tim Ringel, CEO, NetBooster Group commented: “I’m thrilled to welcome Matt, Chris and the entire 4Ps team on board. Their decision shows that NetBooster is the perfect home for entrepreneurs of best in class agencies to outgrow their market limitations and join the mission of building a real global independent player in our industry. The combination of NetBooster UK and 4Ps puts us at the forefront of the UK performance marketing space and this will result in growth from UK clients but also international customers running their European operations out of the UK.”

Mr. Matt Phelan, Co-Founder of 4Ps Marketing opined: “This exciting announcement has been driven by demand from our staff and clients to carry out more work nationally and internationally. Both NetBooster Group and 4Ps Marketing hold client centricity at their core, with the desire to ensure transparency by remaining as part of an independent agency Group. Clients of 4Ps Marketing will now have full access to NetBooster’s global delivery capabilities, as well as the full suite of performance marketing services, including international data and analytics.” 

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | NetBooster S.A. appoints Kristoffer Ewald as Group Chief Innovation Officer

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News @en

  • Posted on 9 September 2016

NetBooster S.A. appoints Kristoffer Ewald as Group Chief Innovation Officer

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces the appointment of Kristoffer Ewald as NetBooster first Group’s Chief Innovation Officer (CIO).

Having worked at NetBooster for the last eight years, Kristoffer moves into the newly created Group CIO role from his previous position as Group Director of Data and Analytics. Kristoffer will be responsible for leading the Group’s existing regional champions and driving innovation as part of a coordinated and consistent global approach.

Kristoffer will also be in charge of identifying emerging trends and recommending the key global initiatives to keep both NetBooster and its clients at the forefront of their industries.The introduction of this new senior level role reflects the Group’s growth and increasing international presence.

Tim Ringel, CEO of NetBooster, commented: “This is an exciting new challenge and a natural progression for Kris and NetBooster. As a global independent performance agency, we see this senior level role as critical to our success in this fast-paced and constantly evolving mar-tech landscape. This appointment will help ensure the business retains its status as a key player in the market by keeping innovation at the core of NetBooster Group’s global strategy and operational delivery. Kris has always championed innovation within our business, both as part of our Strategic Committee and as a specialist digital and data consultant to our clients, so we have no doubt that we have the right person for the job. As a business we need to be challenging how things are done and anticipating the future so that we can continue to grow and help our clients to grow.”

Kristoffer Ewald, CIO NetBooster, comments: “The creation of this new role is not only exciting for me, but also for the company as a whole. We are committed to making sure we evolve ahead of the market and keep bringing the most up-to-date insights to our clients. I am very humbled to be stepping into the Group CIO role, and I look forward to driving this ambitious and significant part of NetBooster’s growth strategy.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | NetBooster Group takes part in dmexco 2016

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dmexco @en

  • Posted on 9 September 2016

NetBooster Group takes part in dmexco 2016

NetBooster Group takes part in dmexco 2016

NetBooster is participating to dmexco trade fair taking place in Cologne, on 14th and 15th September 2016.

With more than 50.000 visitors expected, 950 international exhibitors and more than 250 hours of conferences, dmexco trade fair is the “must-attend” event of the digital economy, focusing on marketing, media and advertising technology.

NetBooster Group will hold a booth with metapeople, its German subsidiary listed as the second largest agency for performance marketing in 2015, who has been an exhibitor at dmexco for 13 years.

Julius Ewig, Managing Director of metapeople Germany says: “We are part of dmexco since 2003 and are looking forward to present our work, passion and innovations in the area of performance marketing again this year.

A special highlight is an extension to metapeoples’ product portfolio: since the beginning of September, the agency is one of only a few Google Analytics360 Resellers in Germany, a premium product of Google Analytics.

We are happy that our longstanding advisory expertise for the Products Google 360 Suite as well as Google Analytics 360 and Google Tag Manager 360 – for which we are certified as Google Analytics Certified Partner (GACP) and Google Tag Manager Certified Partner (GTMCP) – has now been affirmed and rounded off by the Google Analytics 360 Reseller License”, says Julius Ewig.

NetBooster and metapeople experts will be answering questions about new trends such as ‘Evergreens’ or ‘No Go’s’ in digital marketing. Data Economy, Digital Transformation and Programmatic Advertising experts from the Group will accompany some of BVDW’s Guided Tours – which serve as guidance for the visitors in the digital ever-growing landscape. 

Specific Information

dmexco takes place on 14th and 15th September in Cologne, Germany. NetBooster and metapeople booth will be located in hall 6.1, aisle D, No 068.

As a warm-up to the dmexco, metapeople is organising Digital Day, a whole day of high-level digital related conferences, and Performance Night, a night of networking and party before the opening of the fair. Both are taking taking place on the 13th September 2016 at the Wolkenburg in Cologne.

For more information about these three events please get in touch: dmexco@metapeople.com

Posted by NetBooster (Group)

Home | News | metapeople – part of NetBooster Group – awarded Google Analytics 360 Reseller status in Germany

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News @en

  • Posted on 8 September 2016

metapeople – part of NetBooster Group – awarded Google Analytics 360 Reseller status in Germany

metapeople Germany, part of NetBooster Group (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, has been certified as a Google Analytics 360 reseller by Google. NetBooster Group now holds the Google 360 Reseller status in all three of Europe’s main markets.

metapeople Germany joins a small group of certified agencies as one of the only partners in Germany that can offer solutions to all digital performance marketing challenges including the GA360 suite.

Google Analytics 360 is the enterprise suite to the free version of Google Analytics. Aside from selling it directly, Google allows a carefully chosen selection of certified partners to resell the product. To qualify, the companies awarded this status must provide the highest quality of service. NetBooster Group has held the certified reseller status in both UK since the launch of the premium product and in France and Nordics since 2013, and was among the original group of GA certified partners in 2005.

With the growing importance of data on all levels in performance marketing, as well as in the digital transformation of businesses, NetBooster Group’s Data & Analytics team consult, implement and support solutions for real-time collection and analysis of data to power omni-channel marketing and personalisation across a wide range of verticals and for over 15 leading brands.

In light of the rapid changes in how digital marketing is delivered, measured and optimized, NetBooster have pioneered a new client-agency approach, where the traditional approach of agencies providing the technology stack is being replaced by the tech stack becoming a central immaterial asset, now more often owned by the advertiser – this shift has been a key driver of the success of the NetBooster strategy in Data & Analytics. Not least due to the increasing focus on consumer privacy.

Julius Ewig, Managing Director of metapeople, explains: “We believe that the Google Analytics 360 reseller certification adds to our strategy to continuously strengthen data collection and usage for all our clients to enable more efficient performance marketing campaigns, better customer relations and drive digital transformation.”

Kristoffer Ewald, NetBooster Group Director Data & Analytics Services says: “Since our certification with Google Analytics in 2005, we’ve proven that our strong focus on partnering on the worlds strongest integrated marketing and analytics stack is a strong growth driver – for us and our clients. The certification of metapeople, our 4th region to achieve this, will further strengthen approach and help our clients outgrow their competitors.”

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | NetBooster completes a 5.3 million Euros capital increase to finance its international expansion

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Financial

  • Posted on 2 September 2016

NetBooster completes a 5.3 million Euros capital increase to finance its international expansion

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing in Europe and Middle East, announces the closing of a capital increase of 2,437,730 new ordinary shares (representing 12.76% of NetBooster’s share capital) by way of a private placement, for a total amount of 5,345,941.89 Euros, entirely subscribed by Nobel.

This equity issue will provide NetBooster with additional financial resources to pursue under optimal conditions its growth strategy combining international expansion and commercial development.

Financing Future Growth

NetBooster Group’s appeal is as a serious contender and leader in the global independent performance agency space, strengthened by the partnership with US based PMX Agency and demonstrated by a growing portfolio of leading international brands, including; Accor Hotels, Emirates, Estée Lauder, Groupe SEB and Deutsche Telekom.

As a result of achievements in recent years, the Group is in a solid position to play an active role in its consolidating global industry. The proceeds from the capital increase adding to the committed 10 million Euros credit facility will be used to support strong organic growth by M&A activities.

Based on a unique market position and positive outlook, the Company was able to attract Nobel as a new investor. Nobel is managed by Weinberg Capital Partners, a management company founded in 2005 by Mr Serge Weinberg.

Nobel is to be coopted as a Board member of the Company in replacement of resigning Board member, Mr Andreas von Habsburg and such cooptation will be submitted for ratification to the next General Meeting of the Company.

Mr. Thomas Armbruster, COO, NetBooster S.A. commented:We are very pleased with the successful completion of this transaction with Nobel, that will help us stabilise our shareholder base in the long-run.This financing round represents the culmination of many years of hard work, solidifies NetBooster’s balance sheet and gives us the means to fulfill our ambitions.”

Mr. Cédric Weinberg, Associate Director at Nobel opined: “We have identified a compelling investment opportunity in NetBooster, given the company’s strong position in the digital marketing domain, the favourable trends of its market, the quality of the management and its proven track record. We will actively support the Group in achieving its objective to become the global independent leader.”

Reminder of the main terms of the share capital increase 

This capital increase was carried out by way of a private placement in accordance with Article L.411-2 of the French Monetary and Financial Code (qualified investors and/or restricted circle of investors), without preferential rights of the existing shareholders, pursuant to Article L.225-136 of the French Commercial Code and the eleventh resolution of the Shareholders General Meeting held on 25th June, 2015.

Under this capital increase, NetBooster will issue 2,437,730 new ordinary shares, with a nominal value of 0.10 Euros each, for a cash consideration of 2.193 Euros per share (issue premium included). This subscription price represents a discount of 10% with respect to the average of the closing price of NetBooster’s share during the last three trading sessions on Alternext Paris preceding the setting of the subscription price.

Following the transaction, the total number of NetBooster’s shares will be 19,110,300 shares. The new shares arising from the capital increase will represent 12.76% of NetBooster’s share capital. For information purpose, the ownership interest of a shareholder owning 1% of the Company’s share capital prior to the issuance of the shares will be reduced to 0.87% on a non-diluted basis.

The new shares shall be submitted to all statutory provisions. The new shares will be fully assimilated with the existing shares. They will be listed on Alternext Paris on the same line as the existing shares, under code ISIN FR0000079683. Settlement and delivery is scheduled for 6th September, 2016.

In accordance with Article 211-3 of the General Regulation of the French financial market authority (Autorité des marchés financiers), the offering of the Company’s shares in the form of a private placement does not require submission of a prospectus registered with the AMF.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the Alternext Paris.

About Nobel | http://www.weinbergcapital.com/

NOBEL is a friendly, hands-on and opportunistic vehicle that invests strategic stakes in listed small and midcap companies, with a specific focus on the French market. The philosophy of the Fund is to act as a stable shareholder over an horizon period of 4 to 7 years, with limited liquidity constraints, as the investment vehicle spans over a period of 15 years. The Fund is managed by Weinberg Capital Partners, a management company founded in 2005 by Serge Weinberg. The investment team is led by Mr Philippe de Verdalle, assisted by Mr Cédric Weinberg. 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

Posted by NetBooster (Group)

Home | News | Groupe SEB and NetBooster facilitate customer experience with Swaven

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DATA

  • Posted on 1 September 2016

Groupe SEB and NetBooster facilitate customer experience with Swaven

Following the successful festive campaign promoting the Centrale Vapeur Pro Express Control Plus product for its brand Calor, Groupe SEB, global leader in small electrical household appliances, is continuing its adventure with the digital marketing agency NetBooster and Swaven for its two brands Rowenta and Moulinex. As part of the “Audience Driven” campaign for the Silence Force MultiCyclonic vacuum cleaner by Rowenta, Groupe SEB and NetBooster have once again called upon the services of Swaven.

Swaven & the Groupe SEB Audience Driven campaign

As the latest Rowenta creation, the Silence Force Multi-Cyclonic vacuum cleaner is a unique combination of suction and unrivalled silence. To unveil its range of ultra-silent vacuum cleaners, Rowenta has decided to join forces with the latest film of the series “Ice Age: Collision Course”, which premiered in French cinemas on 13 July 2016.

The global multi-channel approach of Groupe SEB ended on 24 July 2016 (and included a digital campaign, catalogue stories, and in-store events). The “Audience Driven” digital campaign places users at the heart of the experience, which is why Groupe SEB and NetBooster made the strategic choice of integrating the Swaven “buy now” button into their digital campaigns (notably on pre-roll and display videos).

This button has been developed by Swaven and offers unique technology, which allows customers to be automatically geolocated at the time they see the advertisement. This innovative system allows potential customers to be informed of product availability on trading websites or with local traders. Consequently, web users are invited to go directly to retailer websites to make a purchase.

The customer experience up to making a purchase, is therefore much easier as it avoids having to visit the brand website, which does not directly sell the promoted products.

 Display - Swaven

Goals

Groupe SEB had two main objectives adopting the “buy now” button.

The first was to allow web users to see videos and banners so as to support the media plan and generate potential turnover. NetBooster’s Display & Programmatic used their expertise to optimise the ad influence throughout the digital campaign, in order to guarantee an efficient and personalised diffusion.

The second was to raise real commitment from web users, thanks to the video format. Moreover, integration of the call-to-action for Swaven’s “buy now” button in the video, allows shoppers to promptly buy the SFMC vacuum cleaner when watching the video.

The “Buy Now” solution is certified on the main DSP and Ad Exchanges on the market. NetBooster has therefore been able to distribute all of its multi-retailer campaigns across multiple networks and advertisers.

 

Results

The Swaven technology integrated into the media campaigns coordinated by NetBooster (in partnership with Advideum), has created a high turnover by redirecting customers directly towards retailers. Moreover, the “buy now” button allows Swaven to obtain a high volume of data as to user behaviour and consequently to lead retargeting campaigns with increased effectiveness. Beyond this, Swaven provides agencies and advertisers with real-time statistics via a dashboard segmented per brand name, region, and product.

NetBooster experts have produced a detailed study into web user requirements and strategically optimised advertising influence, placed on web users in real-time by integrating data provided by Swaven with other data collected during the “Audience Driven” campaign, in order to achieve excellent results*. Emmanuel Arendarczyk, Managing Director of NetBooster France and UK explains this strategic choice: “We are delighted to support Groupe SEB in optimising its commitment and the purchasing experience of its digital campaigns. This technological partnership allows us to go one step further in delivering improved performance“.

In order to demonstrate the technological effectiveness of Swaven, NetBooster has compared the redirection rates to trade websites on banners using the “buy now” button, with those that do not. The results are undeniable:

  • Cost of redirection to a trade website: 6 times less

“Our platform coordinates the convergence of all advertising media with the act of purchase. Our long-term relations with Groupe SEB and NetBooster demonstrates both our unrivalled market performance and out technological pertinence”, concludes Laurent Quatrefages, CEO and joint founder of Swaven.

*View the full results of the SEB Group and NetBooster “Audience Driven” data marketing campaign: http://www.netbooster.com/seb-et-netbooster-innovent-doubleclick/


 
About Groupe SEB I www.groupeseb.com

As global leader in Small Domestic Appliances, Groupe SEB operates in close to 150 countries thanks to a unique portfolio of leading brands (Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad, Supor, etc.), sold via a multi-format distribution channel. With recorded sales of some 200 million products per year, it uses a long-term strategy based on innovation, international development, competitiveness, and customer service. Groupe SEB employs around 26,000 people across the world.

 

About Swaven I http://www.swaven.com/

Swaven is the leading brand for trade marks. Specialized in generating instant purchases and promotions, from every marketing channel towards retailers.
Today, Swaven works closely with advertisers. Cosmetics (L’Oréal, Shiseido…), FMCG (P&G, Danone, Henkel, JDE, Mondelez, …), Hi-Tech (Groupe Seb, Philips, Brother, …), Toys/Gaming (Tomy, Sony Entertainment) & Non Pharmaceutical Chemists’ (Sanofi, Weleda)

 

About NetBooster I www.netbooster.com

NetBooster, is an independent European interactive communication group and provides customers with the all-round expertise in digital marketing to guarantee the best level of performance for investments. The agency invests in technology and covers the entire online marketing chain through its European network: optimisation of search engines and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, RTB, creation, eCRM, and social networks, with recognised expertise in digital marketing of the future (Social Media, Video, Ad Exchanges, etc.). NetBooster is listed on the NYSE Alternext Paris stock exchange.

 

For more information get in touch with NetBooster’s experts

 

mail-contact-icon

 Stanislas ALBIN
Senior Media Trader NetBooster
salbin@netbooster.com

Sébastien LEBOUCHER
Digital Strategy Director
sleboucher@netbooster.com

Posted by NetBooster (Group)

Home | News | Here’s what you missed: Summer 2016 Round-Up

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News @en

  • Posted on 1 September 2016

Here’s what you missed: Summer 2016 Round-Up

NetBooster Q1 2016

Summer break is a great way to relax and recoup before tackling the rest of the year, but this summer you could’ve missed many new releases, trends and updates while out on your adventures (unless of course you’re a Connected Traveller).

To give you a wrap up on what you’ve missed, we’ve put together the following list of important takeaways as well as exciting NetBooster news you may have missed.

Augmented Reality Goes Mainstream

  • With the release of Pokémon Go, millions of users around the world have joined in on the world of Augmented Reality. “With almost two-thirds of Pokémon Go players in the 18 to 24 ‘millennial’ market, brands should embrace the opportunity this presents to target a market that typically tends to reject direct advertising.” – Jens Nielsen comments on why it’s a game changer for Augmented Reality and marketers. Read the article here.
  • The new website and app, Google Arts & Culture, allows users to take advantage of virtual reality technology by providing a means of immersing oneself into the world of Art and Culture. “Take a virtual tour of the street art scene in Rome; step inside a creation by famous street artist, Insa; or even travel 2,500 years back in time and look around the ancient Greek temple of Zeus. Read more about this new initiative from Google.

An Exciting Summer for Facebook

This summer, Facebook announced many new features, projects and updates. Here are some of the key takeaways:

  • Messenger Reaches 1 Billion Users

Congratulations to Messenger for hitting the 1 billion mark! 1 billion messages between people and businesses each month, 254 GIF’s sent per second, 17 billion photos a month and 10 percent of all VoIP calls go through Messenger. Some very inspiring statistics that are likely getting brains thinking about how to get in on the engagement through Bots and other innovative ideas! Read more about their accomplishment.

  • Facebook Implements a Click Bait Algorithm

To eliminate click bait on Facebook, this algorithm is allowing better stories to appear more prominently in newsfeeds, while punishing all those stories trying to grab your attention through headlines such as, “You Won’t BELIEVE What Happened When He Opened The Box”. Read Facebook’s full announcement.

  • Facebook Releases new metrics for Video including Live and 360

With 250,000 360 Videos published to Facebook, it’s about time to give publishers the tools necessary to improve, their videos. Therein comes a new announcement from Facebook which allows publishers to provide a ‘Guided Tour’ version of their videos as well as provide Heat Maps to better understand where viewers are spending the most time in the video. Read Facebook’s full announcement.

  • Video Ads to Appear in Facebook Live

Despite Zuckerberg’s resistance to ads before videos, Facebook is testing mid-stream ads for Live videos. Ads will appear 5 minutes into a broadcast and can last up to 15 seconds. However publishers have the choice to turn this feature off, when content is of a more sensitive nature. We look forward to seeing how Facebook rolls this out to the public and how well ads are performing in Live videos. Read more about this new feature.

  • Instagram Releases Stories

The new feature ‘“Stories” gives users the ability to share more content without over-posting and without the need for it to be perfectly filtered and framed, in fact many users have seen this as an opportunity to post more behind-the-scenes content that is quick and not necessarily planned. By sending short videos or images that appear as a circle in the top section as to separate it from the crowded newsfeed. Read more about this new feature.

  • Facebook begins testing LifeStages

An app aimed at blockout on adults, has begun testing at select schools and universities across the US, with the goal to create a space for teens to share content with others at their school while creating a video profile that shows what they like and dislike. Although those over 22-years-old can download the app, they will only be able to view their own profile. Read more about this new app.   

Summary: NetBooster Summer News

NetBooster’s Affiliate Marketing Week was held from the 4th-8th July 2016, where we dove into the future of this channel, common mistakes and more. See the collection of Affiliate Week articles and infographics.

NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards

NetBooster have developed an innovative strategy by moving beyond a traditional search approach to a truly consumer-centric strategy, taking both hotel availability and user intent, over price range, into their ad copy/bids optimisation approach. By steering the investment in the right directions, NetBooster managed to minimise the impact of mobile traffic and longer user journeys on convers    ion rates and thereby increase overall ROI. See the full announcement.

Top 5 Tips for Optimising Search for Mobile

Given that nowadays, more consumers are researching their purchase decision on mobile & tablet, rather than from desktop (many retailers already report that up to 70%-80% of website browsing occurs through customers using mobile devices, both smartphones and tablets*), it has become more crucial than ever to ensure your entire digital presence is visible to mobile users. See the infographic.

Posted by NetBooster (Group)

Home | News | NetBooster S.A. appoints Julius Ewig to NetBooster Group’s Strategic Committee

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News @en

  • Posted on 29 August 2016

NetBooster S.A. appoints Julius Ewig to NetBooster Group’s Strategic Committee

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces the appointment of Julius Ewig to the Strategic Committee of NetBooster Group.

Julius Ewig, Managing Director of metapeople, the German subsidiary of NetBooster Group, extends his remit to include a Global Leadership position as part of NetBooster’s Group Strategic Committee.

Comprising of key Management from across the business, the Strategic Committee’s primary function is to develop and steer NetBooster’s long-term strategic agenda, enabling the group to realise its ambition of being one of the largest independent Performance Marketing agencies.

With a growing portfolio of Internationally recognised brands that require complex performance marketing solutions, the Strategic Committee oversee strategy, innovation and delivery for NetBooster Group’s multi-channel, multi-territory clients.

Under Julius’ management for over three years, metapeople is a consistently high-performing part of NetBooster Group and a well-established brand in Germany.  Ranked number one in the German market by publisher iBusiness for ‘cost per sale’ advertising and listed as the second largest agency for performance marketing in 2015, metapeople is hugely successful, delivering Consulting, Data management, CRM and Performance Marketing to clients globally.

Julius’ notable successes as Managing Director of metapeople include handling major clients; Lufthansa, Deutsche Telekom, and Deichmann, which makes him a prime candidate to serve as part of the global leadership team on the Strategic Committee.

Tim Ringel, CEO of NetBooster, commented: “Julius brings a great wealth of knowledge, experience and value to our Strategic Committee and I very much look forward to seeing him excel in this new extension to his role.  I have no doubt that Julius will be a huge asset to this team. It is important that as a business we stay focused on innovating, anticipating our clients’ next challenges and develop the right offerings. In a constantly changing digital and marketing-tech landscape, staying at the forefront of the industry and providing new opportunities to our clients ensures that both they and we will have strong competitor advantage.

Julius Ewig, Managing Director of metapeople, said:“I feel honored taking on the position as a member of the Strategic Committee. It is a huge challenge, but on the other hand a great motivation and opportunity to shape the future of the company”.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

Posted by NetBooster (Group)

Home | News | metapeople, part of NetBooster Group, launches registration for Performance Night 2016

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performance night @en

  • Posted on 1 August 2016

metapeople, part of NetBooster Group, launches registration for Performance Night 2016

Performance marketing agency, metapeople – part of NetBooster Group – are hosting their 12th annual international Performance Night networking event on 13th September in Cologne’s Wolkenburg. 

The exclusive event offers advertisers and marketing industry specialists the opportunity to network with 1400 of their peers on the eve of dmexco the biggest digital fair in Europe. Performance Night will be hosted at Wolkenburg, a popular location in Cologne, Germany, as a pre-cursor to dmexco, which will this year focus on new possibilities for ‘Pure Business’ and where metapeople will be also exhibiting.

With sponsors including Deutsche Telekom, Ve Interactive Aklamio, Zanox and media partners such as eCommerce, Unternehmer.de, and InternetWorld, Performance Night is a notable part of the European events calendar, bringing together industry influencers marketing technology providers and well-known brands.

After walking the red carpet on arrival, Performance Night offers Account Managers, Managing Directors, Search professionals, start-up Founders, In-house Marketers and digital enthusiasts alike to discuss business matters, exchange ideas and establish new contacts, whilst enjoying great live-music, food, beverages and a fantastic atmosphere. 

Due to its popularity, tickets for Performance Night are allocated on a first come, first served basis and are limited to a maximum of three registrations per company.

For those looking to bring additional colleagues, complimentary tickets are also available to all attendees of ‘Digital Day’, a high-level Conference taking place at the Wolkenburg on the same day.

Julius Ewig, Managing Director of metapeople, says:

“After 12 years, Performance Night has gained incredible momentum and is firmly established as a highlight of the year for many, including myself. The networking event attracts a diverse crowd from across the industry and many familiar faces return year on year to network and enjoy a great party with us. It’s going to be a busy week with metapeople sponsoring Digital Day and dmexco too, so great conversation over a beer and live music will certainly be something to look forward to.”

 


 

Performance Night Information

Registrations to Performance Night are now open here: www.performance-night.com
Due to limited capacity; only three people per company can register to attend.

Another way to secure additional tickets is to become a sponsor of the 12th edition of the ‘Performance Night by metapeople’. Sponsors can secure up to 15 tickets for the event. All the sponsorship packages available can be found here:  Overview of all sponsorship possibilities

Digital Day Information

Please find more information on the Digital Day here: http://www.euroforum.de/digital-day/

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 17 years and 22 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | NetBooster publishes a strong second Quarter 2016 Results

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Financial Results

  • Posted on 21 July 2016

NetBooster publishes a strong second Quarter 2016 Results

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European digital performance marketing agency, today announces record results for the second quarter of 2016, with Gross Margin increase 16% and EBITDA up 25% over the same period in 2015.

NetBooster continues to deliver on promises made in 2015, with the Company hitting growth targets and delivering solid EBITDA margins in line with management expectations.  Q2, 2016 Gross Margin increased from €8.7m in the same period of 2015  to €10.1m in 2016, whilst EBITDA grew from €1.2m in Q2, 2015 to €1.5m in Q2, 2016. Moreover, profitability continued to improve, hitting a new level of 14.9% in Q2, 2016.

2016-07-20 15_42_16-D6 NetBooster - Q2 2016 PR_Draft_20.07.2016 - English - Microsoft Word

 

In 2016, NetBooster successfully won new blue chip clients, extending the portfolio to include; a well-known international car rental company, a global music streaming service provider, a worldwide leading sport and fashion brand and a large package travel provider. These new clients are serviced across multiple channels and territories, demonstrating the significant demand for NetBooster’s global digital marketing capabilities and further cementing the Group’s overall strategy. In addition, the existing client base is not only growing, but also evolving, with a distinct shift from pure digital performance budgets into the digital awareness space. This is challenging the dominant traditional media agencies and providing further opportunities for NetBooster to pick away at their market share.

The partnership with US based PMX Agency has already borne fruit in enhancing the credibility of the Company’s global strategy and helped to win strategically significant new clients that are to be reported on in the near future.

OUTLOOK 2016

The management is confident in the EBITDA target of €5.5m and strong top-level growth in line with the first and second quarter of 2016. 

Tim Ringel, CEO of NetBooster, commented:NetBooster is in the best shape ever from a client structure, efficiency, team-strength and a financial performance perspective. Clients especially value our innovative approach, transparency and deep product knowledge. Supporting our clients in digital performance marketing is a given today. Interestingly, guiding them on their overall digital marketing strategy and awareness budgets are now firmly on the agenda too; creating extensive growth opportunities for NetBooster Group.” 

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

 

 

Posted by NetBooster (Group)

Home | News | Top 5 Considerations For Optimising Search For Mobile

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Infographic

  • Posted on 19 July 2016

Top 5 Considerations For Optimising Search For Mobile

Given that nowadays, more consumers are researching their purchase decision on mobile & tablet, rather than from desktop (many retailers already report that up to 70%-80% of website browsing occurs through customers using mobile devices, both smartphones and tablets*), it has become more crucial than ever to ensure your entire digital presence is visible to mobile users. 

Optimising search for mobile

Posted by NetBooster (Group)

Home | News | metapeople – part of NetBooster Group – supports Digital Day Conference

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Digital Day

  • Posted on 13 July 2016

metapeople – part of NetBooster Group – supports Digital Day Conference

…and invites the participants to Performance Night 2016

metapeople, theGerman subsidiary of NetBooster Group, supports the Digital Day conference as a partner and invites all the conference attendees to its Performance Night event. Created in 2005 by metapeople, the Performance Night is a high-level networking event and is established as the warm-up to the biggest digital fair in Europe – dmexco.

Digital Day is a whole day of high-level digital related conferences taking place on September 13th 2016 at the Wolkenburg in Cologne, Germany. Speakers from Google, Facebook, Telekom Germany, Sky, Searchmetrics, Payback and trivago will be participating.

The theme of  Digital Day 2016 is ‘Rethink Performance’ and includes topics such as ‘Consumer Centric Thinking’,  ‘New attribution models for online marketing and dynamic content’, ‘Future of Performance – Digital Marketing 2030′ and ‘Virtual Reality’.

The conference is organised by Dusseldorf’s EUROFORUM and will be held in German only.

Speakers will include Google’s Ian Carrington and Petri Kokko, as well as Facebook’s Head of Agency Oliver Busch, who will be speaking about the future development of their advertising platforms.

Agencies will also be represented at the event with the participation of Matthias Dang, CEO of IP Germany, and Andreas R. Heintze, CEO of Ströer Digital Media. The advertising industry will also be involved and represented by Stefan Sommer from Telekom Germany GmbH, Nico Winkelhaus, Payback’s Director of Digital Marketing and Thomas Wrobel, trivago’s Global Head of Performance Marketing.

The performance marketing agency metapeople from Duisburg will be represented by NetBooster’s CEO Tim Ringel. Joining him will be Kristoffer Ewald, Group Head of Data and Analytics.

Julius Ewig, metapeople’s Managing Director, underlines “Digital Day and Performance Night are the perfect combination to warm-up to the dmexco with the chance to dive into the trending topics during the day and network at Performance Night in the evening”.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Posted by NetBooster (Group)

Home | News | Summarising Affiliate Marketing Week 2016

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Affiliate Week @en

  • Posted on 8 July 2016

Summarising Affiliate Marketing Week 2016

For the first time, we have dedicated an entire week to focus on Affiliate Marketing; improve your skills and knowledge, achieve better results for your affiliate campaign, eliminate common mistakes and more! If you missed any of our content this week, here’s your chance to look through the articles, infographic and video. 

Affiliate Marketing is constantly re-inventing itself

summary-graphic-affiliate-1

For our first article of the week, we dove into the history of Affiliate Marketing, how it works and the changes this marketing channel has undergone over the years. 

“It has often been declared dead, yet it’s still alive. Affiliate Marketing is here to stay! According to a survey by market researcher Forrester – which was created by the Rakuten Affiliate Network, this sector will be growing annually by 10 percent between 2016 and 2020, in the US alone.” 

Read the article


Six common mistakes in Affiliate Marketing and how they can be avoided

summary-graphic-affiliate-2

For our second article of the week, you can learn about the advantages of working with an external agency when running Affiliate programmes and how to avoid making 6 common mistakes in Affiliate Marketing! 

Affiliate Marketing is a good advertising foundation for companies to maximise their brands’ awareness and sales. The benefit here is a distribution channel with low risk and good measurability, as companies only pay for the already-made action. This is especially the case when a company choses the option, which only pays a commission for every order (CPO). Advertisers can use various affiliate models to efficiently expand their range online.”

Read the article


The Future of Affiliate Marketing

summary-graphic-affiliate-3

What does the future of Affiliate Marketing look like? In our Affiliate Marketing infographic, we’ve displayed some of the trends that are affecting this channel. 

On day 3 of our Affiliate Week we’d like to take a look at the future of this channel. As already mentioned in the previous articles, Affiliate Marketing is in constant change making it difficult to give reliable prognoses about future developments. However, we can see some tendencies.”

See the infographic


Video: Get Better Results with your Affiliate Program

“Building relationships is the key point for your affiliate marketing campaign.” Learn how to get better results, and eliminate common mistakes in your Affiliate Marketing program, with Sina Holzheu, Head of Affiliate at NetBooster UK. 

Posted by NetBooster (Group)

Home | News | The Future of Affiliate Marketing

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Affiliate Week @en

  • Posted on 6 July 2016

The Future of Affiliate Marketing

On day 3 of our Affiliate Week we’d like to take a look at the future of this channel. As already mentioned in the previous articles, Affiliate Marketing is in constant change making it difficult to give reliable prognoses about future developments. However, we can see some tendencies.

The following graphic gives an overview about the trends Affiliate Marketing Managers will face in 2016. Some of these are general topics in Online Marketing, however they influence the Affiliate environment, and others are channel-specific.

An explanation of all terms as well as the connected chances and challenges can be found in our second article of the week, on the “six most common mistakes in Affiliate Marketing and how to avoid them”.     

Infographic-Affiliate-Marketing-eng-NEW

 


 

To discuss your Affiliate Marketing strategy, get in contact with us:

mail-contact-icon 

Julius Ewig

Managing Director, metapeople Germany

julius.ewig@metapeople.com

______________________

  Tim Ringel

  NetBooster Group CEO 

group.marketing@netbooster.com

 

Posted by NetBooster (Group)

Home | News | NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards

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AWARD

  • Posted on 5 July 2016

NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards

NetBooster wins Best Paid Search / Media Campaign category at European Performance Marketing Awards

 “Fighting back at the OTA’s”, NetBooster for AccorHotels.

NetBooster, a leading independent European agency in digital performance marketing, won the Best Paid Search/Media Campaign award at the EPMA – European Performance Marketing Award – thanks to its collaboration with AccorHotels Fighting back at the OTA’s campaign.

For the first time, the Performance Marketing Awards went beyond the borders of the UK, shining a light on the European market and handing the companies the opportunity to compete against their European peers.

With over 3,700 hotels worldwide, 16 Brands operating in 92 countries, AccorHotels is one of the largest hotel groups globally. With rising competition and constant changes to user behavior, ensuring levels of profitability are maintained and keeping a dynamic approach has proved to be a hard objective to meet. 

NetBooster have developed an innovative strategy by moving beyond a traditional search approach to a truly consumer-centric strategy, taking both hotel availability and user intent, over price range, into their ad copy/bids optimisation approach. By steering the investment in the right directions, NetBooster managed to minimise the impact of mobile traffic and longer user journeys on conversion rates and thereby increase overall ROI.

NetBooster CEO, Tim Ringel, commented: We are delighted to win the first edition of the European Performance Marketing awards. This is the second time in 2016 that our collaboration with AccorHotels is rewarded at such a high level which confirms not only the extraordinary quality of our work and expertise in running global digital campaigns but that innovation and a user-centric strategy are once again paramount for a global brand operating in one of the most competitive industries.”

Fabien Dini, E-commerce Manager at AccorHotels commented: “Travel is one of the most competitive industries when it comes to Paid Search. Receiving this award shows AccorHotels’ expertise in Web Distribution/Digital Marketing and demonstrates its ability to not only compete among pure players but also achieve outstanding results in this ever-changing environment. Hats off to NetBooster for their excellent work. They’re showing once again that they are truly PPC experts.” 


About NetBooster Group | www.netbooster.com 
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | Six common mistakes in Affiliate Marketing and how they can be avoided

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Affiliate Week @en

  • Posted on 5 July 2016

Six common mistakes in Affiliate Marketing and how they can be avoided

Affiliate Marketing is a good advertising foundation for companies to maximize their brands’ awareness and sales. The benefit here is a distribution channel with low risk and good measurability, as companies only pay for the already-made action. This is especially the case when a company choses the option, which only pays a commission for every order (CPO). Advertisers can use various affiliate models to efficiently expand their range online.

Along with Google Adsense, Affiliate Marketing is a company’s’ form of monetisation for their own website. This is the equivalence to offline distributors.

To maximise the results of both online and offline, it‘s essential to have basic knowledge on this topic, in order to avoid some common mistakes.

1. Do not underestimate the relevance and expenses

As previously mentioned, online marketing is the equivalent to offline marketing and should be treated the same way. Affiliate Marketing can be a significant contribution to a company’s online marketing goals. Therefore, this channel has to be maintained intensively, which also includes a strong partnership with top affiliates. In reality, this is rarely the case and the online channel does not get the attention that is needed for a successful and lasting cooperation.

2. Short term expectations lead to disappointment

It’s definitely a misconception, that an affiliate programme’s performance immediately achieves success on a high level right from the get-go. This high level has to be reached by creating a performance affiliate base. This has to be continuously optimised so that within time, the base can grow due to the channel’s own innovative ability.

Empirical data shows that the first relevant results are only available as soon as three to six months after starting the programme. Even then, it’s important for the Affiliate Marketing Manager to keep in mind that it’s a people business, based on cooperative partnership. It’s not collaboration with a search engine. So, campaigns cannot be started and stopped on an ad hoc basis. Affiliate programmes have to be maintained and expanded continuously to ensure a steady development of performance. Companies should add this to their budget plans and shouldn’t forget about the effort affiliate marketing needs.

3. Wasted opportunities through a lack of flexibility and openness

For the last 20 years, Affiliate Marketing has steadily been in motion, and always will be. Affiliate Marketing is permanently changing, and with its innovations in technology and new ways of affiliate and payment models, it also changes the market conditions. Therefore, it is of utmost importance to keep updated with new trends, and be open to new approaches. Thus, networking and staying in contact with affiliates, should be of high priority for Affiliate Managers. Nevertheless, even though being active is essential here, the brand’s value must not be compromised by impetuous decisions.

4. Hidden cost traps in Affiliate Marketing

There are now new challenges for companies, as the customer journey has changed with the digital era. As users have many “touch-points” which can occur on a single channel as well as cross-channels, it’s advisable to use a cookie filter. Thereby, companies do not have to pay multiple commissions for one customer. In this new attribution model, every touch-point gets its’ own quantifier – no matter whether it’s on a single channel, or across channels. This guarantees proportional provisioning within the customer journey.

Advertisers, who don’t want to have multiple commissions, should pay attention to this. Just as they should also pay attention to CPO’s, which have a higher rate than necessary. In the retail sector especially, a comparison of sales is necessary, as the payment is supposed to be referring to the effectively bought products. Returns, taxes and dispatch should not be involved (Net Provisioning).

5. The silo mentality prevents maximum success

In companies, different people typically handle online marketing channels. The budgets for single channels are often determined at the beginning of the year. Thereby, every channel has the opportunity to gain optimal results. However, this silo mentality is counterproductive for the company. Rather than working together, the different channels compete with each other. For better results, companies should make the different silos work across channels. With the interlocking of the various disciplines, the channels work towards the same goal.

The users‘ data is also an important aspect, which offers a base for targeting activities. The information helps to improve the customer journey, as users can be optimally addressed. Here you have to keep in mind, that the undefined borders to other performance marketing channels such as social media or re- and pre-targeting on a CPO-base in display-media, can be another opportunity, not a barrier.

6. Local support for global campaigns 

Every country is different. This is also the case when it comes to online marketing and affiliate marketing. Many companies and brands have global campaigns for online marketing. In these situations, it’s of utmost importance that every campaign matches the motto “think global, act local”. Campaigns cannot be adapted on a one-to-one basis, from the home country’s market to the global market. Local market conditions are as relevant as the preferred methods of paying, purchase power and Internet penetration. Furthermore, a global strategy should include channel-related considerations for local networks or affiliate models. This, of course, depends on the branch’s level of development in the country at hand.

As the Affiliate Marketing can be quite different in every single country, flexibility for potential co-operations is necessary for a global strategy.

How to avoid these errors (and others)?

Everyone who wants to be successful with affiliate marketing has to be able to understand and work with this increasingly complex topic, which has changed over the last 20 years (no matter whether it concerns online, offline or different touch-points of the customer journey), the development of affiliate marketing never stops. Stagnation in this field should therefore also be avoided. And even though data-driven campaigns are still not common in affiliate marketing, a targeted control of campaigns is possible by evaluating the percentage of new customers, above-average shopping carts and low cancellation rate.

Advantages of working with external agencies 

Many companies choose an external agency to run affiliate programmes, in order to ensure optimal handling. To avoid problems between channels (as mentioned before), the optimal support from an agency includes handling all performance-marketing channels. The budget allocation thereby becomes more efficient, and the different channels follow the same goal. This is exactly the principle in which NetBooster’s follows. 

The know-how and time: Agencies who work with affiliate marketing on a daily basis, and are specialists on this topic, have a routine in optimising and developing partner-programmes. They have the necessary ‘know-how’ on the different kinds of affiliate and are able to recommend and create individual strategies. The agencies’ Account Managers are able to invest enough time into developing partnerships, which is typically not feasible for online marketing managers who work for the company itself.

metapeople, (part of NetBooster Group), in Duisburg e.g. has three teams of six people who focus solely on affiliate marketing. Amongst other things, they are specialised in the travel and telecommunication industry as well as in the retail sector (with focus on the fashion sector), and have competent knowledge about particular verticals.

Intensive Contact: Agencies link advertisers and their sales partners as they are in constant contact with all relevant affiliates. Agencies don’t only communicate with them by e-mail or telephone, but also have regular meetings and visit fairs where affiliates introduce new products. As agencies know about new developments, decisions can be made quicker, thereby operations can also be implemented on short notice.

The annual “Performance Night”, that metapeople, (part of NetBooster Group), organises on the eve before the dmexco in Cologne, focuses on this topic. Here, Advertisers are able to meet their affiliates in person, talk to them about different performance channels and also discuss any other topic in mind. Furthermore, NetBoosger Group regularly takes part in networking events to strengthen partnerships with affiliates and work on new co-operations for their clients.

International experience: As mentioned before, the market can be quite different in other countries. As such, leading agencies have knowledge about what types of affiliate will work in which country and which types won’t. When agencies have locations in several countries, they know the particular networks and are able to choose the right strategy for their client.

In 2011, metapeople became a subsidiary of the NetBooster Group. Together they have more than 800 employees in 25 locations around the world. NetBooster Group is therefore able to offer global strategies for optimal use, for clients.

Always up-to-date: Agencies‘ experts are the first contacts when networks and affiliates introduce their new developments and products and furthermore, agencies are always up-to-date with new trends on the market through their daily work. This routine and knowledge about trends guarantees that companies get the best consultation about the products and services.

Development is an important topic for NetBooster Group. Its employees take part in many meetings or webinars with affiliates and networks, where they get to discuss new trends. Thereby, together with the agency, they can directly suggest which clients these innovations could be relevant for.

Permanent exchange of knowledge: Agencies have a broad understanding as they work for clients from different branches and exchange their knowledge within the agency. This leads to an optimised support, as this broad knowledge is the foundation for creating the best individual strategy for each client.

A monthly exchange takes place in meetings at NetBooster Group’s German agency in Duisburg. But that is only one small part of the exchange. As NetBooster works global, the exchange between colleagues from Germany, Switzerland, France, Great Britain, the Nordic countries and also the MENA region, guarantees permanent news about the different markets, types of affiliate and network-developments. 

Modern technology: It’s recommended to have one agency for all online marketing channels. The reasoning behind this is quite simple;big agencies are also up-to-date when it comes to modern technologies and for topics just as cross-device tracking, cross-channel tracking or the analysis of customer journeys, they usually have their own departments for technology and development. You can thereby use the whole range of gained data, for your online marketing strategy.

Effective protection against fraud: With affiliate fraud, it’s possible to get unauthorised provisions or those of which are contrary to the contract. Agencies are able to detect such frauds and manipulations because of the daily use of the programmes and the necessary tools. Tasks that are time consuming but always work in the same way are easily accelerated by the agencies’ technical know-how.

NetBooster Group provides a variety of options to avoid such fraud as well as quickly detecting infringements like brand bidding or ad-hijacking. An in-house tracking and reporting tool can for example, measure relevant dates in real time. Clients also have their own access to the real-time analysis of their campaigns and programmes as transparency is of utmost importance in affiliate marketing. To guarantee the optimal use of this tool, NetBooster Group also has its’ own development department.

This also enables us to easily react to individual clients’ wishes, and by interfaces (APIs) standard, processes can be adapted quickly, guaranteeing that merchants only pay for real sales. 

 


 

To discuss your Affiliate Marketing strategy, get in contact with us:

mail-contact-icon 

Julius Ewig

Managing Director, metapeople Germany

julius.ewig@metapeople.com

______________________

  Tim Ringel

  NetBooster Group CEO 

group.marketing@netbooster.com

 

Posted by NetBooster (Group)

Home | News | Affiliate Marketing is constantly re-inventing itself

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Affiliate Marketing

  • Posted on 4 July 2016

Affiliate Marketing is constantly re-inventing itself

Affiliate Marketing is constantly re-inventing itself

It has often been declared dead, yet it’s still alive. Affiliate Marketing is here to stay! According to a survey by market researcher Forrester – which was created by the Rakuten Affiliate Network, this sector will be growing annually by 10 percent between 2016 and 2020, in the US alone.

The consulting company PricewaterhouseCoopers estimates that sales made together with partner programmes on the UK-market will increase from 984 million euros in 2016 to about 1 billion euros in 2019.

From Cocktail Party, to a Billion Dollar Business

Amazon’s founder Jeff Bezos was asked whether it would be possible to sell relevant books from his online store, directly on another webpage. Rumour says this idea emerged at a cocktail party 20 years ago and was quickly implemented. In July 1996, Amazon had already launched its’ first affiliate programme and just one year later, more than 60.000 partners offered the e-commerce giant’s products on their webpages. Thus, Amazon’s rapid growth can also be ascribed to their Affiliate Marketing concept. 

In the last years, more companies have used this simple principle of online marketing, while continually developing and refining. However, an essential element is the commission, which the publisher/“affiliate” gets from the advertiser/“merchant”. Affiliates provide advertising space on their website, which promote the merchant’s products or services.

The commission paid, depends on the agreed remuneration model or the actions of a customer. With respective parameters (“tags”) within affiliate and links or cookies in the user’s browser, the affiliate can be clearly identified, leading to commission. The different models can range from pay-per-click, purchase or newsletter subscription, to pay-per-view or pay-per-install for software products and apps.

affiliate marketing process

Consolidation, Professionalisation and Innovation, Leads to Constant Change

A consolidation of the fragmented market, with many smaller providers, has been noticed within Affiliate Networks for some time now; this means that eventually, only a few big players – who operate professionally – will be left on an international level. The trend moves towards sheer technology oriented providers with tracking platforms (private network solution), which can be used for the entire analysis of the customer journey. North America and Europe have emerged as core markets however, Affiliate Marketing is now also expanding to South America and the Asia-Pacific region. Although Africa and the Middle East are still underrepresented, local networks are also trying to enter the market. As cost-per-order (CPO) is transparently measurable, (based on the main principle of performance marketing), the cost per transaction is now established as the standard in the developed markets.

New possibilities for big data and cross channel tracking are becoming increasingly important.  This shows that the classic attribution model of “last cookie wins,” is impacted. More relevant indicators are now available for advertisers, enabling them to evaluate the performance of different affiliates, across all channels, to create more transparency. By creating a holistic campaign, evaluation of new commission models and budget allocations are possible. This could also lead to a fair payment for the affiliates’ advertising services within the customer journey. 

Many different affiliate models have been developed so far, which are combined with the consolidation of the market. Once again, big players emerged with strong professionalisation, and focus on specific segments. Previously, focus has been on content affiliate, due to the requirement of monetisation for smaller web presence. However, nowadays big international companies can be found amongst the top affiliates as well. Different affiliate models emerged from this, and new movements will continue to be included in the industry. In the beginning, marketing measures were adapted from offline to online, whereas affiliates now, also adapt to other online channels and technical innovations. 

This is reflected in the increasingly blurred boundaries like Display Media, through CPO-based re-targeting and pre-targeting, or social media. Here, topics just like influencer and video marketing on YouTube, Facebook or Instagram, are getting increasingly popular and are also gaining relevance. 

Conclusion: A New Push for Affiliate Marketing

The idea that Affiliate Marketing is continuously reinventing itself, is noticeable in its’ rapid development within the last 20 years. Here, the trend toward high-quality content marketing, as well as the topic “mobile”, contributes to this continuous reinvention. The growing number of downloaded apps has had an immense affect on Mobile Affiliate Marketing. These are mostly refinanced with advertising – at least in the gaming industry. Especially due to the blurred boundaries to other channels, Affiliate Marketing will continue to reinvent itself in the future, through innovative affiliate models.

In a later post, the future of Affiliate Marketing will be discussed in more detail. Stay tuned!

 


 

To discuss your Affiliate Marketing strategy, get in contact with us:

mail-contact-icon 

Julius Ewig

Managing Director, metapeople Germany

julius.ewig@metapeople.com

______________________

  Tim Ringel

  NetBooster Group CEO 

group.marketing@netbooster.com

 

Posted by NetBooster (Group)

Home | News | Groupe SEB and NetBooster innovate thanks to Doubleclick solutions

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Case Study

  • Posted on 30 June 2016

Groupe SEB and NetBooster innovate thanks to Doubleclick solutions

Groupe SEB and NetBooster innovate thanks to Doubleclick solutions

…with an “Audience Driven” data marketing campaign for the Rowenta brand

In 2015, Groupe SEB and NetBooster launched their very first data centric digital campaign. The aim was to customise the consumer experience on various different digital channels used by Groupe SEB, so as to increase marketing resources.

Groupe SEB and NetBooster are innovating with a solution which places data, and consequently users, at the heart of their online multi-channel strategy. The campaign for the ‘Silence Force Multi-Cyclonic’ vacuum cleaner developed by Rowenta, is the first to benefit from this reflection.

The concept is very simple: to capitalise on DoubleClick advertising solutions in order to implement customised audience strategies. Integration between the various DoubleClick platforms (Search, Display, Adserving, DCO Studio) has, in particular, enabled Groupe SEB and NetBooster to better understand the behaviour and expectations of Internet users and to streamline activation strategies.

Schematically, the decision-making cycle of internet users can be structured into four stages, representing a part of the client experience.

Schéma de décision du consommateur

  

Optimising the start of the customer experience to maximise conversion rates

By using all of its expertise, NetBooster has consequently developed advertising messages at different key moments during the user decision-making process in line with their behaviour and history (namely the number of times a user has viewed or clicked on an advert for any of the activated levers, throughout the client experience). For NetBooster, the challenge of this campaign was to bring together data collected from close to 3 million identified profiles and all levers activated. NetBooster experts undertook real-time analysis to be able to quickly react and to optimise advertising pressure for users (the number of times and frequency at which the Internet user sees the advert for a product). For Sébastien LEBOUCHER, Strategy Director at NetBooster : “it was important for SEB Group to focus first and foremost on the interests of consumers. Thanks to the “Audience Driven” campaign, we have managed to go one step further by solely reaching those people interested in the product and intelligently managing the advertising pressure”. 

 

 

 

 Campaign results 

Groupe SEB and NetBooster compared the results of this campaign with the previous campaign for the ‘Rowenta Silence Force Multi-Cyclonic’ vacuum cleaner, managed in a much more conventional manner, namely without customisation for each unique user.

The “Audience Driven” campaign led by Groupe SEB and NetBooster presented significant advantages for consumers and for Groupe SEB. Adjustment of the advertising pressure on a case-by-case basis did indeed allow for greater respect of consumers by avoiding excessive repetition of advertising messages and by customisation of the client experience. For Groupe SEB, it generated quality traffic to (e-)retailers by facilitating conversion rates. Thanks to this new approach, NetBooster has maximised Groupe SEB’s media investments.

Three indicators demonstrate the clear effectiveness of the “Audience Driven” solution: 

  • Cost of website traffic: -33%
  • Time spent on the website: x2
  • Cost per lead (click on a retailer): -56%

 

Conclusion 

We are certain that it is essential to place data at the centre of our communication strategies so as to boost the whole of our marketing value chain. The impressive results of this first data driven marketing campaign confirm this belief and we will progressively roll out this strategy to all of our subjects, markets and communication levers”, explained Guillaume PLANET, VP Media & Digital marketing global at Groupe SEB. By capitalising on the knowledge gained from data and programmable media planning tools notably, this first “Audience Driven” campaign allows us to coordinate our levers in total awareness. By placing users at the centre of its strategy, it has created coherence between all digital actions, and has certainly highlighted the importance of working with audiences from the very start of the client experience.

Groupe SEB and NetBooster may capitalise on this first experience by leaning on the many insights gained from this campaign. The digital marketing group and Groupe SEB will ensure maximum optimisation of their future campaigns by rolling out this methodology and its learnings across all Groupe products in France and abroad. The global reference in small-scale household electronic appliances and NetBooster may, eventually, integrate into this campaign offline signals which will allow for evaluation of impacts of digital communication on in-store sales. “Thanks to the learnings taken from this first “Audience Driven” campaign led by Groupe SEB, we may adjust our future campaigns and, eventually, more precisely appreciate the impact of digital channels on Groupe SEB’s networks of physical retailers”, concludes Guillaume BALLOY, Director of Paid Media at NetBooster

 

The outstanding results of the “Audience Driven” campaign led by Groupe SEB and NetBooster are studied in the framework of the EFFIE Trophies and have received the Marketing Data Silver Award for 2016.

 


About Groupe SEB I www.groupeseb.com

As global leader in Small Domestic Appliances, Groupe SEB operates in close to 150 countries thanks to a unique portfolio of leading brands (Tefal, Rowenta, Moulinex, Krups, Lagostina, All-Clad, Supor, etc.), sold via a multi-format distribution channel. With recorded sales of some 200 million products per year, it uses a long-term strategy based on innovation, international development, competitivity and customer service. Groupe SEB employs close to 26,000 people across the world.

 

About NetBooster I www.netbooster.com

NetBooster, is an independent European interactive communication group and provides clients with the all-round expertise in digital marketing to guarantee the best level of performance for investments. The agency invests in technology and covers the entire online marketing chain through its European network: optimisation of search engines and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, RTB, creation, eCRM and social networks, with recognised expertise in digital marketing of the future (Social Media, Video, Ad Exchanges, etc.). NetBooster is listed on the NYSE Alternext Paris stock exchange.

 

 

For further information please contact us:

mail-contact-icon

Tim Ringel
NetBooster CEO
group.marketing@netbooster.com 

Sébastien LEBOUCHER
Digital Strategy Director
sleboucher@netbooster.com

 

Posted by NetBooster (Group)

Home | News | How the constantly connected traveller creates opportunities for the marketing industry

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Marketing Industry

  • Posted on 28 June 2016

How the constantly connected traveller creates opportunities for the marketing industry

 

 

Does this look familiar? Does it remind you of yourself or friends who travel?

We live in a world where internet access has been declared a human right and more and more people spend valuable holiday time ‘Snapchatting’ their experiences, setting the perfect Instagram shot and filter, checking in on Facebook, sharing updates on Twitter and sending photos on Whatsapp. Tourists expect to be able to constantly connect when travelling for both business and leisure, stating that free Wi-Fi is the most important amenity when booking accommodation, according to a hotels.com study. In addition, when considering 2016 travel, 46% of travellers said free hotel Wi-Fi will be a must-have amenity and they would actively choose a different hotel if Wi-Fi isn’t provided:

Having access to free Wi-Fi isn’t just about updating social media, rather it’s a source of knowledge about this new place, where a traveller has just landed, and these constantly connected travellers are understandably more engaged with mobile activity throughout their holiday and use their smartphones to find local information.

NetBooster Q1 2016

 

 Let’s not forget millennial travellers, they are the Y generation who have grown up constantly connected and depend on it. The WYSE Travel Confederation estimates that millennial’s represent 20% of international travellers and are expected to take over 320 million international trips each year by 2020. Satisfying their need for constant connectivity on mobile is imperative for the travel industry.

Aside from free Wi-Fi in hotels, there are many services available, which allow us to be constantly connected, for example, we can extend our data package to include roaming data, connect to or rent hotspots or in some cases connect to municipal Wi-Fi. Helsinki offers city-wide free Wi-Fi that’s probably stronger than your at home connection and 32 parks in San Francisco, 137 London Underground stations and Hong Kong parks and MTR stations also provide free Wi-Fi.

The Opportunity

Achieving reach, engagement and, ultimately, revenue is made possible by connecting with users through their Wi-Fi connection. Advertising services allow you to target users connected to Wi-Fi networks, sponsor location pins on maps or deliver location-based ads. Facebook offers the opportunity of targeting people who are travelling in a selected city or country based on their IP and home location and check in data. Or if we take the example of a restaurant, since over 70% of connected travellers search online for restaurants, why not sponsor a listing on a review site and provide travellers with an offer they can’t miss? With smart targeting and personalised experiences, in the right place, at the right time, the travel industry can maximise business potential by satisfying savvy travellers who need to be constantly connected.

However, it’s not just about ads. What else can Wi-Fi access give the travel industry? Well, 34% of mobile-loving travellers want a mobile check-in option saving them time and your staff resources. Giving travellers the chance to access reviews on the go, can also encourage them to in return leave reviews for other fellow tourists. The smartphone can act as a tour guide providing an all-round better travel experience for the connected traveller and it’s up to the travel industry to play its part.

 

 NetBooster Q1 2016

Tracey Rountree
Senior Account Manager, MENA
tracey.rountree@netbooster.com

 


 

To discuss your global digital strategy, please contact our CEO Tim Ringel:

NetBooster Q1 2016

Tim Ringel
NetBooster Group CEO
group.marketing@netbooster.com

 

Posted by NetBooster (Group)

Home | News | metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs

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New Client

  • Posted on 23 June 2016

metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs

metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs

metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs after a successful online video test 

metapeople Duisburg, part of NetBooster Group ((FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, started a display performance campaign for Center Parcs Europe to increase brand awareness and early bookings for summer holidays. The trial run has been very successful, leading to the European specialist for family trips, to sign a one-year contract with metapeople to manage their programmatic Display campaigns.

For the first time, Center Parcs supported by metapeople, started a wide-ranging display-strategy in Belgium, the Netherlands and Germany focusing on programmatic display and video, which ran simultaneously to a TV campaign to advertise their 25 holiday parks – 21 Center Parcs and 4 Sunparks.  The display campaign included rich media formats as well as Facebook Ads with emphasis on a detailed analysis as well as on an optimization by offsite-and onsite data.

As part of NetBooster Group, metapeople were selected by Center Parks due to to their presence in the European performance market. “Their profound know-how in DoubleClick’s Online Marketing Suite especially convinced us”, says Claudia Bergholz, group online media specialist at Center Parcs Europe in Brussels. “But also the great and smooth support has to be emphasised. From planning and realizing the campaign to presenting the results, everything was easy and on high standards, which also includes the quick adjustment of the reporting’s for this first test.”

metapeople used Google Analytics Premium together with the Digital Marketing Suite by DoubleClick, to build  a coherent attribution-model for display-branding-campaigns for Center Parcs Europe. “Our display-strategy, including Social-Ads for Facebook, is based on defined KPIs and is perfectly apposite”, explains Claudia Bergholz.

The TV-spots were supported by online-videos with a length of 20 or 30 seconds to increase the brand awareness. “We wanted to gain the maximum range with a high view or completion rate with the budget we had”, underlines Barbara Kochniss, metapeople’s Head of Media.

 “metapeople implemented our strategy with well-balanced media plans in the different countries”, Claudia Bergholz summarizes the results of the first test. Further joint activities will follow as metapeople and Center Parcs have signed a one-year contract after the success of their display campaign.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

About Center Parcs Europe N.V I www.centerparcs.com

The Pierre & Vacances-Center Parcs Group develops and manages innovative and environmentally friendly leisure and holiday concepts in order to offer the most attractive seaside, mountain, country and city destinations in Europe. Created in 1967 by Mr. Gérard BREMOND, the Pierre & Vacances-Center Parcs Group is the European leader in local tourism. With its complementary brands – Pierre & Vacances, Maeva, Center Parcs, Sunparks and Aparthotels Adagio – Pierre & Vacances-Center Parcs welcomes 7.5 million clients to its tourism network of almost 50,000 apartments and homes, located in 300 sites around Europe. 

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Posted by NetBooster (Group)

Home | News | Online retailers need to consider the impact of a Brexit

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Brexit

  • Posted on 21 June 2016

Online retailers need to consider the impact of a Brexit

Online retailers need to consider the impact of a Brexit

Online retailers are one of Britain’s success stories. According to the Centre for Retail Research, the UK leads Europe when it comes to online sales, with £52.25 billion in sales in 2015 – projected to climb to over £60 billion this year.

The UK e-commerce sector is also strongly international. Exports account for about a fifth of online sales in the UK, and the EU accounts for about half of those. According to the Global Retail E-mpire report, that’s well ahead of comparable figures in other leading European markets, such as France or Germany. Put simply, the UK is a European leader for online retail. But for how long?

To date, online retail has shrugged off concern over a potential Brexit following the referendum this month. While BDO’s High Street Tracker shows UK retail suffering from a “Financial Winter”, online sales actually grew 18.5% in May. That is, at least in part, underpinned by the UK’s membership of the EU.

A beneficial union

Most obviously, the EU provides access to a single market of 500 million consumers. And, despite the difficulties of recent years, it is a market that’s growing. As emerging markets such as China, Russia and Brazil slow and even contract, it’s increasingly important to retain access to the EU market.

Moreover, the EU provides UK consumer brands with something vital to compete online: scale. Businesses that succeed in the new digital economy are those that can grow fast. Scale means cost-efficiencies and increased consumer confidence. In providing unrestricted access to the single market, the EU allows UK businesses to compete with those in the US and China that naturally have much larger domestic customer bases.

The EU also gives British online businesses access to talent. Local knowledge is vital for businesses looking to build their brand in countries across the continent, but so, too, are efficiency and a coordinated strategy. Many businesses opt for the best of both worlds: individual country heads – usually natives of the markets they oversee – but based centrally in London. The free movement of people makes it both possible, and pretty painless to operate this way.

A vote for Brexit poses significant risks to all these benefits.

Planning ahead

First, exiting the EU seems likely to add costs. In the absence of a trade agreement, retailers face the prospect of tariffs on goods sold to European buyers. They also face potential extra charge for delivery if goods have to pass through customs. More immediately, the weakening pound that some predict would make British exports cheaper, but, having to source goods from Asia and elsewhere would also make stock more expensive for retailers.

Even with low or no tariffs, Brexit could still result in extra costs that will make a significant difference to price-sensitive shoppers. Soft barriers, such as longer delivery times, could also have a significant impact on sales.

Much, of course, is said of EU regulation, but again the changes would not necessarily benefit online businesses. The EU’s Digital Single Market legislation currently being consulting on, for example, is primarily designed to make cross-border e-commerce easier.

Finally, the role on London as a centre for pan-European online business will also be at risk if the free movement of people is called into question, and businesses are forced to restructure to continue to operate.

Of course, none of this is certain, and it’s true that many online retailers enjoy a strong export business outside the EU. When it comes to UK consumers buying online, their top markets are actually the US, Australia and China, according to IMRG, the UK industry association for ecommerce. We’ve also seen from places such as California that immigration policies can be designed to support and encourage innovative businesses. So it’s quite possible Britain’s online business could still thrive.

Nevertheless, the risks of a vote for Brexit must be considered and addressed, and the evidence to date suggests many haven’t begun. That’s not necessarily a problem – the Lisbon Treaty stipulates a two-year negotiation for a member state that does decide to leave, so change won’t happen overnight. If the vote on June 23rd is for Leave, though, the next couple of years are certainly going to be busy.  

 


 

For more information please contact 

NetBooster Q1 2016

Emmanuel Arendarczyk
France & UK Managing Director
earendarczyk@netbooster.com

 

 

Posted by NetBooster (Group)

Home | News | Why are website mobile-friendliness & page speed important for SEO?

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SEO

  • Posted on 16 June 2016

Why are website mobile-friendliness & page speed important for SEO?

Why are website mobile-friendliness & page speed important for SEO?

More searches occur on mobile than on desktop – Is your SEO ready for this?

More Google searches take place on mobile devices than on computers, and industry leaders agree that visitors from mobile will continue to rise over the next couple of years. So what does this mean for a company’s future SEO efforts?

Companies need to have more focus on their mobile-friendliness and page speed if they want to take part in the big boom of visitors coming from Google searches on mobile. One of the biggest issues is that many desktop versions can be difficult to view and navigate on a mobile device because they aren’t mobile-friendly and it requires the user to pinch or zoom in, to be able to read the content – users find this to be a bad experience and are therefore likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable and therefore provides a great user experience.

However, even among all the companies who have a responsive version that fits the needs of the mobile visitor, surprisingly many still don’t have user experience from a mobile perspective in mind, and that can be very expensive in the long run. 

8 tips to take mobile optimisation to the next level 

If your site is already well optimised for desktop, there are only a few additional things you need to think about when optimising for mobile:

1. Page speed

Due to hardware and connectivity issues, page speed is even more important for mobile users than desktop users.

2. Don’t block CSS, JavaScript, or images

In the old days, some mobile devices couldn’t support all of these elements, but for the most part, that´s no longer true. So don’t hide it. These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.

3. Site design for mobile

Mobile devices are simplifying and revolutionising the ways sites are designed. “Above the fold” no longer has meaning in a world where we scroll endlessly. It shouldn’t need to be said, but don’t use Flash – instead use HTML5!

4.Don’t use pop-ups

It can be difficult and frustrating, so try and disable these for mobile devices.

5. Design for the ‘fat finger’

Make it easy to touch and navigate, in order to prevent accidental clicks.

6. Use Schema.org structured data

With limited screen space, a search result with rich snippets is even more likely to stand out than on desktop.

7. Optimise for local search

If your business has a local element, remember to optimise your mobile content for local search. Go with NAP, which means standardising your name, address, and phone number, and including your city and state name in your site’s metadata.

8. Mobile site configuration

This here, is probably the most important decision you’ll make when setting up a mobile site. You need to decide whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly. (See graphic below).

 

SEO responsive design or whole new website

(As the image above shows, Google recommends responsive web design)

 

(June 2nd, 2016) – Google introduced a new tool to help businesses with their mobile SEO 

Nine out of ten people leave a mobile website if they can’t find what they’re looking for right away so now, Google has made it even more simple with their new tool to help website owner’s determine if their website performs well and what to do if it doesn´t.

Below is, with Google´s own words what the tool checks for, and what the scores say about your website:

Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have ‘tappable’ buttons, be easy to navigate from a small screen, and have the most important information up front and centred.

Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.

Desktop speed: This refers to how long it takes your site to load on desktop computers. It’s not just the strength of your customer’s web connection that determines speed, but also the elements of your website.

To check your website, click here

Good shape

SEO Good shape

Bad shape

SEO bad shape

 

Google penalises websites that are not optimised

Back in April 2015, Google Search expanded its’ use of mobile-friendliness as a ranking signal. This change affected mobile searches in all languages worldwide and had a significant impact on Google Search results. With this update, Google took another step towards providing better user experience when using mobile for search and general website visits.

 

Summary 

1. The speed and user-friendliness of your website has now become a ranking signal for SEO on mobile.

2. User experience is a big part of ranking signals as well, so if you don´t have a fast and/or user friendly website, people will leave your website fast and leave you with bad numbers in regards to bounce rate and time spend on your domain/subpages per visitors.

3. With a slow or non user-friendly website, you get bad or at least worse conversion rates than if you’ve done the opposite.

So, if you don’t already have focus on mobile friendliness and page speed, now is the time to give it some attention and get your share of visitors from mobile devices.

 


 

If you want to discuss your mobile optimisation strategy for 2016, get in touch

mail-contact-icon

Michael Christensen
SEO Manager, Denmark

michael.christensen@netbooster.com

 

Posted by NetBooster (Group)

Home | News | Annual General Meeting 2016 – Precise information to the registered shareholders regarding postal vote

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Financial Event

  • Posted on 15 June 2016

Annual General Meeting 2016 – Precise information to the registered shareholders regarding postal vote

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, will hold its Annual General Meeting on Monday 20th June 2016 at 11am.

The Annual General Meeting will take place at Espaces Vocation Paris, 22 rue René Boulanger – 75010 Paris

Please see more information:

http://www.netbooster.com/wp-content/uploads/2016/06/Précision-à-lintention-des-actionnaires-aux-nominatifs-concernant-les-votes-par-correspondance1.pdf

Posted by NetBooster (Group)

Home | News | Annual General Meeting 2016 – Notice of Meeting

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Financial Event

  • Posted on 3 June 2016

Annual General Meeting 2016 – Notice of Meeting

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, will hold its Annual General Meeting on Monday 20th June 2016 at 11am.

The Annual General Meeting will take place at Espaces Vocation Paris, 22 rue René Boulanger – 75010 Paris

Please see more information in the notice of meeting here:

http://www.netbooster.com/wp-content/uploads/2016/06/Netbooster-AGM-2016.06.20-Avis-de-convocation.pdf

Posted by NetBooster (Group)

Home | News | RankBrain: A Requiem for SEO

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SEO

  • Posted on 2 June 2016

RankBrain: A Requiem for SEO

RankBrain: A Requiem for SEO

You read it right.

In a few words, this is what Marcus Tober, Founder of Searchmetrics.com, came to say at SMX Paris 2016, in front of a large audience of SEO gurus, content marketing enthusiasts and PPC experts.

For its’ 7th edition in Paris, the organizers of the biggest French search marketing conference, dedicated the first day’s closing keynote to RankBrain – Google’s latest algorithm update – where Marcus, definitely made the show.

“The internet is full of waste”.

We couldn’t agree more with this bold introductory statement from the German search specialist.

A tsunami of poor content (irrelevant, copy/pasted and keywords stuffed) has flooded the Web, with the goal to rank better in SERPs and drive qualified traffic.

That is the situation SEO professionals have been dealing with (leading very often, to the creation of even more content), until 2015 and the launch of RankBrain. With this technology, a new approach to organic search marketing was born – new horizons are now available!        

Machine Learning, Deep Learning, AI

The most important is not that RankBrain uses Machine Learning (versus Deep Learning) and is not (yet) a real Artificial Intelligence.

After this first day of conferences (Marcus’ keynote was one of the most interesting talk of the day) if there is one thing to remember it’s this: Google is getting smarter. Much smarter.

While you are reading these lines, the algorithm learned how to serve better results to a few more millions (billions if it happens, you are the slow type) of users queries, all this using Geoffrey Hinton’s Thought Vectors.

The consequence is that, more and more, Google will answer users queries just like a human would. Not by using dumb brute force processing and mimicking human brain, but by learning. Machine learning. Scared? You should be.

Content awakens

Long-time expected, this new paradigm of organic search also means that the old tricks of SEO won’t make it anymore to rank your website #1 for the keyword – say – mortgage.

Goodbye optimization of titles, descriptions and headlines. Forget about keywords density and quantitative link building. This is all past.

Now, web content should – more than ever – be aimed at human beings, bring value to reader/viewer/follower and fulfil the user intention.

But wait a minute, why hasn’t it always been like this?

SEO is dead, long live Users’ Intention

With RankBrain, the ranking factors are changing. And it will not affect everyone the same way: industries will be influenced differently, depending on user expectation and intention.

For example, if link building will continue to boost e-commerce rankings, the technique may not be helpful any longer for online financial services where Click Through Rates and Bounce Rates will have a major impact.

And, when it comes to keyword research, professionals of organic search should zoom out from the keyword level and focus on the topic level in order to provide more relevant content. Topical content that offers answers, not to a single keyphrase, but to an entire intention.

User Centric Optimization

Finally time has come to focus on users more than spiders: optimization for humans, not for robots. Should we be excited? Or, instead, worry about our SEO guidelines, soon outdated?

If change is already occurring (Google admits that RankBrain is already the third most important ranking factor along with links…and content), Google’s Machine Learning is also progressive and we might not see a radical reorganization of SERPs tomorrow.

But, because organic search is an evolving field, we might soon have to find a better name than SEO to refer to it.

Any ideas?

SMX-paris-featured                                                        


 

About NetBooster Group |http://www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About SMX Paris |http://smxfrance.com/

SMX Paris reunites for the 7th time the most important Search Marketing experts to discuss the latest industry news, evolutions and best practices.

 

About Searchmetrics |http://www.searchmetrics.com/

Searchmetrics Suite, the world’s #1 search and content optimization platform provides its customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites.

 

                                                                                     


 

For more information please contact 

NetBooster Q1 2016

Gregory DOMINE
Content Marketing Manager
gdomine@netbooster.com
@mokkacuka

Lydia ARZOUR
Head of SEO and Content Marketing
larzour@netbooster.com
@
Lydia_Arzour

Charlotte LOHOU
France Communication Manager
clohou@netbooster.com

 

 

 

Posted by NetBooster (Group)

Home | News | NetBooster shortlisted for the European Performance Marketing Awards

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AWARD

  • Posted on 1 June 2016

NetBooster shortlisted for the European Performance Marketing Awards

NetBooster shortlisted for the European Performance Marketing Awards

NetBooster, a leading independent European agency in digital performance marketing, has been shortlisted for the first European Performance Marketing Awards in the Best Paid Search / Media Campaign category, thanks to its collaboration with AccorHotels – Fighting back at the OTAs. 

For the first time, the Performance Marketing Awards goes beyond the borders of the UK, now shining a light on the European market and handing the companies the opportunity to compete against their European peers.

Final contenders come as a result of a meticulous judging process by performance marketing experts with direct experience of European operations, as well as those representing market-leading players. 

The first ever European performance marketing champions will be crowned on the evening of July 4, bringing an end to day one of Performance Marketing Insights: Europe in the heart of Amsterdam.

More information on the European Performance Marketing Awards and nominees list can be found here


For more information please contact 

NetBooster Q1 2016

Sergio Borzillo
Director of Paid Media, NetBooster UK

 sergio.borzillo@netbooster.com

Posted by NetBooster (Group)