Technology for Marketing (TFM) is the only marketing event in the United Kingdom entirely dedicated to martech. The event takes place on 27-28 September in Olympia London. NetBooster Group’s Chief Innovation Officer Kristoffer Ewald will take to the stage on the first day of the conference to discuss the role of bots in customer journey. In this talk Kristoffer will explain the key challenges we’re still looking to solve in Customer Journeys – missing data points from e.g. instore, and how that cross device is finally being fixed, how in home is the new battlefront. Kristoffer will also be showing how easy it is to build a Bot (using Actions on Google Home) to show an insurance quote process as an example of how inhome consumer interactions will take off, especially now that Actions support account creation and transactions.