Home | Case studies | Interhome

Interhome

Interhome was founded in 1965 and is Europe’s leading provider of quality holiday homes and apartments worldwide. The parent company Interhome AG is based in Zurich, Switzerland. Their Swiss quality mentality ensures a great customer experience. Interhome can satisfy just about any request with more than 33,000 online bookable holiday homes and apartments in 31 countries. metapeople and Interhome have been working together on Performance Marketing since 2010. 

Challenge

  • The holiday rental market is highly competitive.
  • Interhome’s high quality standards are not compatible with a low-fares policy.
  • Interhome overall target was to gain new customers and to offer them high quality holiday homes at reasonable prices.

Solution

  • Interhome picked metapeople as its lead agency to develop and implement an individual SEA/PPC-strategy.
  • We communicate Interhomes’ unique selling points (USP) – e.g. Swiss quality mentality, 49 years of experience and local service offices clearly differentiate Interhome from the competition.
  • We continuously optimised the campaigns and we implemented a fully transparent and real time tracking.

Results

+0

Click Through
Rate

CTR increased by more than
29 %.

-0

Cost Per Click

Average CPC dropped by
14 %.

+0

Conversion Rate

CR increased by more than
14 %.

 

The communication of our USP’s in the sitelinks of the text ads had a significant upliftt on some of our KPI’s like Click  Through Rate, Cost per Click and Conversion Rate. The increased CR shows that high standards, longtime experience and Swiss Quality  can make the difference.
Thanks to metapeople for pushing our USP’s with such great impact.

Denis Langfeld
Performance Marketing Strategist

Other NetBooster Case Studies