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Estée Lauder Companies is among the largest and most respected businesses in the beauty industry, with products sold in more than 135 countries worldwide. With a focus on innovation and quality, Estée Lauder Companies wanted NetBooster to drive customer engagement and desirability for their brand Clinique


The main objectives were to: 

  • Increase newsletter sign-ups
  • Highlight select product series from Clinique while increasing customer interaction by creating new brand content
  • Design unique mobile applications for users to get involved with the Clinique product series


  • The NetBooster team created an online campaign concept designed to encourage user involvement in a fun, and exciting way
  • We  then created a competition for Denmark and Sweden, where users chose their favourite combination of colours from the Clinique products for the chance to win unique prizes
  • Our focus was on creating true involvement and quality conversions



Signed up

77% of the participants signed up for Clinique’s newsletter.


Shared the competition

Shared the competition on Facebook


Facebook likes

4% increase in global Facebook likes

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