Estée Lauder companies are among the biggest and most respected groups in the beauty industry, with their products sold in more than 135 countries worldwide. With a focus on innovation and quality, Estée Lauder companies wanted help creating user involvement and desirability for their brand – Clinique
- Increase newsletter sign-ups
- Highlight select product series from Clinique, and increase customer interaction by creating new brand content.
- Design unique mobile applications for users to get involved with the Clinique product series.
Create an online campaign concept designed to encourage user involvement in a fun, and exciting way.
We created a competition for Denmark and Sweden, where users chose their favourite combination of colours from the Clinique products for the chance to win unique prizes.
Our focus was on creating true involvement and quality conversions.
Of the participants signed up for Clinique’s newsletter.
Shared the competition
Shared the competition on Facebook.
Increase in global Facebook likes.