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Emirates Airlines

Emirates, one of the world’s fastest growing airlines, chose NetBooster to reinvent its digital strategy enabling it to become the leading airline in the world.

Challenge

  • Reinvent the digital acquisition strategy for the fastest growing airline in the industry and enable extraordinary growth in revenue and passengers from all digital channels
  • Improve existing practices with brand-focused employees

Solution

  • Mirror client’s organisation with SEM efforts centralised in the newly opened NetBooster Dubai office
  • Full global SEA campaign restructuring to enable advanced generic campaigns and future search functionalities
  • Full coverage of languages and search engines
  • Implementation of new Tag Management System
  • Implementation of new Web Analytics System to provide detailed data for SEM Management

Results

0

Emirates Markets

With active SEM campaigns within 12 months

0

languages

Available for use by Emirates customers

0

Experts

Employed by NetBooster to reinvent Emirates' digital strategy

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