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Bouygues Telecom

Bouygues Telecom are the 3rd largest Mobile Network Operator in France. They supply more than 40 Mobile Network Operators with a complex service offering of mixing prepaid, post-paid billing and low-cost solutions.

Challenge

  • Bouygues Telecom approached NetBooster with the challenge of digitising client relations through email marketing optimisation
  • The business also wanted NetBooster to drive prospect management 
  • Finally, Bouygues Telecom wanted NetBooster to integrated online and offline contact data (contracts, contacts, web analytics, store visits, customer service requests, email marketing etc.)

Solution

  • NetBooster developed an adhoc data centre to utilise data from all channels (Clients Web/Service, Club Bouygues Telecom Network)
  • The team then managed and trained Bouygues Telecom’s client teams on campaign integration and setup
  • Finally, NetBooster managed reporting and analysis of data collected from campaigns

Results

0

Campaigns per year

We orchestrated over 200 campaigns per year

0

Data sources centralised

From heterogeneous data to unified data

0K

Opt-in emails

Four campaigns per year to collect qualified contacts

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