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Adwords

  • Posted on 8 July 2014

Adwords: a real time Yield Management tool

In order to meet this need, NetBooster has developed an advanced AdWords script, to complement the bidding tools, which connects to the feeds of aircraft occupancy and modifies the ad prices and the dates on the fly.

This allows Emirates to react in real time and in a qualified way to user demand on search engines, by creating flexible and dynamic customised ads, using the levers of price and passenger occupancy.

Posted by NetBooster (Group)